 Launched during  Aims at making extension system farmer driven and farmer accountable by way of new institutional arrangements for technology dissemination at district level to operationalize the extension reforms.  Has active participation of farmers/farmer-groups, NGOs, KVKs, Panchayati Raj Institutions and other stakeholders operating at district level and below.  Release of funds under ATMA scheme is based on SEWPs prepared by the State Governments.  At present, the Scheme is under implementation in 614 districts in 28 States and 3 UTs in the country.

 New institutional arrangements – Decentralized decision making  Broad-based extension delivery (FSA)  Group approach to extension – FOs & FIGs  Gender concerns-Minimum 30% allocation  Sustainability of extension services – Minimum 10% beneficiary contribution  Bottom-up planning

 Farmers group ( Commodity Interest Group)  Farmers Federation  Agril. Entrepreneur  Individual farmer

 Promoting farmer groups (Commodity Interest Group)  Training of farmers on all need based areas  Demonstrations on agricultural technologies  Exposure visits of farmers  Mainstreaming gender  Rewards and Incentives to achiever farmers and CIGs Training and development of extension functionaries  Public Private Partnership venture

 Broadcasting programmes covering a wide spectrum of topics in agriculture and allied fields  Repeat broadcasts at different time slots to suit the viewer’s convenience of different segments of population  Disseminate programmes in regional languages and local dialects  Promote live programming with phone-in feature, so that the viewers may interact and participate in the ongoing broadcasts.  Undertake capacity building and training programmes

 Farmers, extension workers, field-level functionaries.  Agriculture scientists, researchers and policy makers.  The general public

 Telecast fee for 30 min. programme daily, 5 days a week, for 18 Regional Kendras and DD-I National Channel  Programme Production Rs. One lakh per 30 min. programme x 5 days a week x 18 Regional Kendras and One National Channel Programme

Objectives  To meet the queries of farmers on agriculture and allied activities through a toll free no: Beneficiaries  Individual farmer Pattern of Assistance  Instant solution of quarried questions from expert through mobile or land line telephone call free of cost.

Establishment of Agri-Clinics & Agri-Business Centres (ACABC)

 To create gainful self-employment opportunities to unemployed agricultural graduates, agricultural diploma holders, and intermediate in agriculture and science graduates with PG in agri related courses  To support agriculture development  To supplement efforts of public extension by necessarily providing extension and other services to farmers.

 Agril. Entrepreneur  Individual farmer

 Assistance under the scheme would be purely credit linked and subject to sanction of the project by commercial / cooperative / Regional Rural banks based on economic viability and commercial considerations.  The repayment period will depend on the nature of activity and will vary between 5-10 years.  The repayment period may include a maximum grace period of 2 years.  Rate of interest on term loan as per RBI guidelines and declared policy of the bank in this regard.  In case of loans upto Rs.5 lakhs no margin money is required as per present norms. The margin money to be contributed by the general category entrepreneur will be as per prevailing norms.  However, concession would be made in respect of SCs/STs, Women and beneficiaries of North Eastern states and Hill areas.

 The security for availing the loan will be as per the guidelines issued by RBI  Time limit for the completion of the project would be as envisaged under the project subject to a maximum of 6 months period from the date of disbursement of the first installment of the loan by financial institution which may be extended for a further period of 6 months.  The scheme has a provision of credit support (start up loan) upto Rs.20 lakhs for individual project and Rs.100 lakhs for a group project.  The financial assistance is provided through commercial banks (public and private), Regional Rural Banks (RRBs), State Cooperative Banks.  Provision of Credit linked back-ended upfront composite subsidy on the bank loan availed by trained candidates under the Scheme.  The subsidy is 44% in respect of women, SC/ST and all categories of candidates from North-Eastern and Hill States and 36% in respect of other categories Contd..

Central Sector Scheme on Extension Support to Central Institution

 To enhance effectiveness and operational efficiency of Central Institutions  Provision of HRD Support through MANAGE, EEIs and MTCs  To promote Policy level initiatives for gender mainstreaming in DAC coordinated by the Extension Division through a National Gender Resource Centre in Agriculture (NGRCA)  To reach large number of farmers through Exhibitions

 State and Central Institutes  State Departments  Senior Level and Middle Level Extension functioneries  Farmers

DAC has strengthened a network of training institutions in the country by supporting  National Institute of Agricultural Extension Management (MANAGE) at Hyderabad  4 Extension Education Institutes (EEIs) at the Regional level  State Agricultural Management & Extension Training Institutes (SAMETIs) at the State level HRD Support

 MANAGE is providing training support to senior and middle level functionaries of the State Governments.  It is also providing necessary support to the States in implementation of Extension Reforms (ATMA) scheme  The self-financing educational training courses of MANAGE are two-year Post Graduate Programme in Agri-Business Management, one-year Post Graduate Diploma in Agri-Warehousing and Cool Chain Management (AWACCM), and one year distance education Diploma in Agricultural Extension Services for Input Dealers (DAESI) MANAGE

 Four Extension Education Institutes located at 1. Nilokeri (Haryana) 2. Rajendranagar, Hyderabad (Andhra Pradesh) 3. Anand (Gujarat) 4. Jorhat (Assam) are operating at the Regional level.  Objective of EEIs To improve the skills and professional competence of Extension field functionaries of Agriculture and allied departments in the field of (a) Extension Education; (b) Extension Methodology; (c) Information and Communication Technology; (d) Training Methodology; (e) Communication; (f) Extension Reforms Scheme; (g) Market led Extension; etc. Extension Education Institutes (EEIs)

Model Training Courses of eight days duration on thrust areas of Agriculture, Horticulture, Animal Husbandry, and Fisheries Extension are supported by the Directorate of Extension (DOE) with the objective of improving the professional competence and upgrading the knowledge and developing technical skills of Subject Matter Specialists/Extension workers of Agriculture and allied departments Model Training Courses (MTCs)

 Policy level initiatives for gender mainstreaming in DAC are being promoted and coordinated by the Extension Division through a National Gender Resource Centre in Agriculture (NGRCA) which is located in the Directorate of Extension.  The Centre is also mandated to perform functions of Gender Budgeting Cell of DAC. The NGRCA has taken up several studies to promote gender mainstreaming in DAC. National Gender Resource Centre in Agriculture (NGRCA)

 Agricultural exhibitions are important means of reaching to a large number of farmers  DAC participates in India International Trade Fair (IITF) every year  Besides, DAC supports five regional fairs every year  State and District level exhibitions are supported under ATMA programme. Exhibitions:

 Pre-seasonal DAC-ICAR Interfaces are organized under the co-chairmanship of Secretary (A&C) and Director General (DG),ICAR to evolve joint strategies on the emerging Issues of Agriculture Sector  During the Interface both the Department of Agriculture & Cooperation(DAC) and Indian Council of Agricultural Research (ICAR) share a common platform to deliberate upon various recommendations made by expert group in different Subject Matter Areas  The participants in DAC-ICAR Interface involve the senior officers from DAC, Department of Animal Husbandry, Dairy and Fisheries (AHD&F) and ICAR Pre-seasonal DAC - ICAR Interfaces