“Marketing is no longer about the stuff you make, but about the stories you tell.” Seth Godin American author, entrepreneur, marketer, and public speaker

Some facts Over 2 billion use Internet on daily basis 78% of North American population is connected to the Internet 58% of ALL Internet connected population uses Internet for shopping 500 million Facebook logins a day 4 billion daily viewers on YouTube Limitless potential Why deprive yourself of immense opportunity? Data by webgator 2014

ONLINE MARKETING AND SALES STRATEGY

MARKETING BASE and STRATEGY Project map PRODUCT EDGE RESEARCHBRANDING and DESIGN MEDIA CONTENT DEVELOPMENT: SOCIAL MEDIA-POINT of SALE-MULTIMEDIA BLACK HATWHITE HAT SOCIAL MEDIA MARKETING “SMM” ONLINE RETAIL PLATFORM “ORP” PARTNERED PROGRAMS PROGRAM EVALUATION

ONLINE MARKETING AND SALES STRATEGY Product description and major selling points PRODUCT DESCRIPTION AND MAJOR SELLING POINTS “Koolie Kup” is a fun and safe way to keep your drink cooled anywhere be it at the beach party, comfort of your backyard or at a family picnic Eco friendly Full range line up potential Easy to store and carry

ONLINE MARKETING AND SALES STRATEGY Marketing strategy MARKETING STRATEGY Expect the best plan for the worst On-Demand production Increase the sales while achieving decrease in marketing expenses Develop the brand and product awareness Month-to-month increase of new customers

ONLINE MARKETING AND SALES STRATEGY Research RESEARCH “More is better” Focus group: Aged Improvement feedback Social-demography Online surveys: Social media deployment Large chunk of population Marketing research Competition analysis Niche search Market entry trajectory Product or line of products specifically targeted to a certain socio-demographics and niche PROFIT

“Branding is about everything.” Tom Peters “The little big things”

ONLINE MARKETING AND SALES STRATEGY Research branding RESEARCH BRANDING

“People are sheep. TV is the shepherd.” Jess C Scott

ONLINE MARKETING AND SALES STRATEGY Media structuring MEDIA STRUCTURING Landing page POS Social media

“If you think Math is hard, try web design.” Trish Parr

ONLINE MARKETING AND SALES STRATEGY Website design WEBSITE DESIGN 1 No real product emphasis or call to action 2 The page is overcrowded 3 No identification - the brand does not settle in 4 Bringing a non related history related person is wrong

ONLINE MARKETING AND SALES STRATEGY Website design WEBSITE DESIGN 1 Obvious call to action 2 Easy to read and navigate 3 Generic pictures you can relate to 4 Next to perfect modern sales website

“If you do not seek out allies and helpers, then you will be isolated and weak.” Sun Tzu “The Art of War”

ONLINE MARKETING AND SALES STRATEGY Partnership programs PARTNERSHIP PROGRAMS Targeted partners POS:Social media

“Proportion is the heart of beauty.” Ken Follett “The pillars of the earth”

ONLINE MARKETING AND SALES STRATEGY Black hat marketing BLACK HAT MARKETING Pros Quick increase in web search rankings Fairly affordable Good method to create a base for the online awareness Cons If extended above a certain budget can have a short-term negative effect on the search engine rankings Can not be relied as primary promotion method

ONLINE MARKETING AND SALES STRATEGY White hat marketing WHITE HAT MARKETING Pros Organic increase in web search rankings No conflict with search robots Implemented on permanent basis Cons Requires variety of tools Extended time frame Relatively high priced Combining both approaches would significantly increase your chances to rank higher in organics. PROFIT

“You are what you share.” Charles W. Leadbeater

ONLINE MARKETING AND SALES STRATEGY Facebook, VK, Twitter, Instagramm, YouTube Created targeted content for Groups Channels Users Connect to establish agreements and partnership programs

ONLINE MARKETING AND SALES STRATEGY Online trading platforms ONLINE TRADING PLATFORMS Service vs. cost

ONLINE MARKETING AND SALES STRATEGY Campaign Estimate CAMPAIGN ESTIMATE “Pricing it out” Design and Multimedia: Logo design - $350 Landing page design - $650 Digital content - $400 Creative copywriting: Brand name/slogan - $300 Social Media Marketing: Paid group posts Majors - $250-$500 per 1 post Based on the previous experience: -Low spread campaign: $2500 one time and $950 on bi-weekly basis + $495 monhtly Volusion fee -High spread campaign: $2500 one time and $5700 on bi-weekly basis +$495 monthly Volusion fee Section total: $1400 “Landing” content - $2.5 p. word SM content – $0.5 to $1.5 p. word Section total: $500 one time and $150 to $ 1500 weekly Paid group posts minors - $ Youtube channels - $30 - $1500 Section total average:$750 Details and total

ONLINE MARKETING AND SALES STRATEGY Marketing evaluation MARKETING EVALUATION After the first 3 to 4 months evaluate the program success Make corrections or any additions Steer the campaign the previous way or in a new direction.

Thanks for watching! Alexy Svetlaev