Ubuntu Server & Cloud Ubuntu Hardware Summit Taipei 2010 Nick Barcet Cloud Solutions Lead

2 Desktop Adoption

3 Server Adoption

4 Adoption - Volume Source : 2010 Netcraft survey

5 Adoption – Mission Critical Sites

Canonical Confidential 6 Avatar rendered on Ubuntu Server Weta is the special effects house behind Avatar, King Kong and Lord of the Rings. Weta Infrastructure The Weta 'Render Wall' enables virtual worlds and real actors to be joined in real time. - ~35,000 cores - ~5000 Blades TB RAM - Ubuntu Server Edition Graphics artists

7 Adoption - ISVs

8 Adoption - OEMs

9 Leading Platform 22%24% 31% Cloud Market, AMI usage by Platform, Apr’ 2010 Ubuntu - 29% Linux (general) - 24% Debian - 17% CentOS - 13% Windows - 7% SUSE - 2.5% Red Hat - 0.5% Source : 2009/10 Eclipse Community Developer Report

10 Modularity and lean deployment Ready-to-go solutions: Apache, Tomcat, PHP, Mail, DNS, CMS, Rails, File and Print, AMQP SpringSource, MySQL, Alfresco, Likewise Frictionless migration from workstation to server Largest selection of high-quality packages Regular and predictable release cycle Best-in-class update management reduces TCO Separation of services ($) from bits (free) Technology Development Economics What is driving the growth?

11 Environmental drivers of growth Enterprise – Uncertainty around Novell – Red Hat beginning to feel like Microsoft Partners – Better value proposition with license-free OS – Developer eyeballs

#1 Linux desktop #1 Linux development #2 Linux deployment #1 Cloud O/S

13 Cloud computing stack etc.. Lenovo Dell IBM HP etc.. HyperV VMWare KVM Xen Amazon, GoGrid, 3Tera, Eucalyptus, etc... GoogleApps, Java, Azure, etc... Salesforce.com, GoogleDocs, Office, etc... Storag e Hardware Virtualization Infrastructure Platform Application Networ k

14 Our current cloud offering etc.. Lenovo Dell IBM HP KVM Ubuntu Enterprise Cloud Infrastructure GoogleApps, Java, Azure, etc... Storag e Hardware Virtualization Infrastructure Platform Application Networ k

15 Strategy IaaS – Focus on infrastructure layer Bring the Ubuntu experience – Make it as easy as possible for Enterprises to try out cloud computing Standards – Support current dominant de-facto cloud standards Open and Lock-In Free – Ensure the cloud is based on open-source and lock-in free

16 Product Overview Guest OS Infrastructure Host OS Management Tools Public CloudPrivate Clouds Infrastructure Host OS

17 Product Overview Ubuntu AMI Ubuntu Enterprise Cloud Landscape Public CloudPrivate Clouds

18 Ubuntu Enterprise Cloud Rapid deployment Optimize resources & immediacy (self service IT) Best of breed (KVM, Eucalyptus) Compatible technology (matches EC2/S3) Supports multiple guest O/S Secure, trusted & open source Ubuntu Enterprise Cloud – Infrastructure Compatible technology Ability to use the same Ubuntu machine images and management tools across both private and public systems, minimising costly re-training or application change when moving from private to public and vice versa. Hybrid Focus Ubuntu on EC2 (public) Ubuntu Enterprise Cloud (private) Maximise benefits whilst minimising risks Elasticity Simplifies bursting Common Standards Common Ubuntu machine image

19 Momentum leader in cloud brand awareness Disruptive economics – utility computing o Best captures shift from product to service economy EC2 already has multiple implementations o Eucalyptus, Globus Nimbus, Open Nebula. o Emerging de facto standard for cloud API Designing for EC2 guarantees on-demand deployment and scalability, two key benefits of cloud computing Why EC2 architecture and API?

20 UEC Logical Architecture From Intel's Cloud Builder Program joint white paper with Canonical

21 Ubuntu AMI – The #1 Public Cloud OS – Images available since 2007 – Believed to be the most widely deployed OS – Images available since 2008 – Confirmed as most widely deployed OS

22 UEC Adoption – The 1 st OSS Cloud Stack Ubuntu Enterprise Cloud – 200 installs a day Market Engagement with FSI sector – Bursty compute needs – Multiple PoC engagements – Developers rather Operations influential

23 UEC Adoption – The 1 st OSS Cloud Stack Security Whiplash Deployments – Developers already on AWS Big Data as the application driver – Progressive enterprises using hyperscale software – All hyperscale software is OSS

24 Source: Ubuntu Server Edition User Survey by Canonical Users convinced of the validity of Ubuntu & UEC as a platform for cloud. 7% have built a private cloud with UEC, 17% are expecting to in the next 12 months. Currently tracking over 15,000 deployments of UEC Ranked as #1 guest o/s on EC2 & Rackspace UEC-I Adoption

25 UEC Adoption – OEMs Cloud Builder program – Product soon!

26 Ubuntu Cloud - Strategic Drivers Second Wave of OSS Adoption Twice-bitten Enterprise Speed of Innovation

27 Second Wave of OSS Adoption First wave in 2000 focused on Linux and LAMP – Winners were Redhat, MySQL Cloud represents Second Wave – OSS innovating rather than imitating Opportunity – Disruptive technology allows new vendors such as Canonical to become dominant in the Enterprise – Build on success of Ubuntu Server

28 Twice-Bitten Enterprise First wave of OSS adoption didn't deliver cost benefits – Feels like Microsoft circa 1990s Single-vendor control of technology allows lock-in – Avoid islands of cloud technology Opportunity – License-free, open platform essential for championing enterprise standards for portability

29 Speed of Innovation Cloud reduces development friction and costs and so speeds innovation – Benefits of Cloud not just from scale Cloud adoption is being driven by developers – Ubuntu is the default non-Windows development platform – Web 2.0 companies using Ubuntu and early adopters of cloud technology Opportunity – Access to latest technologies needed for competitive advantage rather than cost saving

30 Future Trends – Ubuntu Roadmap

31 Future Trends – The Market

32 Thank you for your time! ← blog aggregator ← tuto &