Site Selection Trade Area – The geographic area from which the store draws most of its customers Describe our trade area for the Americana Ease of Access – The ability for a customer to get in and out of your store quickly Left turn across two lanes of traffic? More than two exits?

Parking Proximity to store – Grocery stores need their own lot because it is difficult to carry or even wheel large items a long distance to your car Free Good traffic flow Lighting Condition Ample

Store Visibility Can I see the store from the road? Is there a scaffolding blocking my store signage? Is there accessible parking? Is the entrance off the highway awkward? Is the mall location easy to get to or off the beaten path?

Zoning Zoning will depend upon the district – Residential More restrictions – Can’t build more than 2 stories high – Must be more than 100 feet from a school – Parking entrance may not front a residential street – Business District Fewer restrictions More parking

Competition Where are my competitors located? – Customers want to compare the quality and selection of similar retailers – Mall locations draw customers to your site, even if they hadn’t intended to shop there initially – Store Clusters: A group of stores that appeal to similar demographics – Locate your Old Navy near H&M – Locate your Nike store near Modell’s or Dick’s

Lease Terms Amount of Rent Services Provided by the Landlord – Common Areas – Advertising – Utilities – Property Taxes Length of Lease – 1 year, 3 year, 5 year, 10 year, 20 year Lease Renewal Terms Types of Leases – Fixed-rate lease – Percentage rent – Combination of both

Your Task Put your name on the sheet Pick a store Complete the Handout – Analyze where the store is, how you get to it, where the competitors are located, etc. Can be a street or mall store, or even online