DIGITAL MARKETING STRATEGY OF FLIPKART Ab Har Wish Hogi Puri

About the Company Flipkart.com - India's best website to buy wide range of products including Electronics, Books, Clothes, Accessories, Home furnishing and much more. The company was founded in 2007 by Sachin Bansal and Binny Bansal. The company is registered in Singapore, but has its headquarters in Bangalore, Karnataka, India. Flipkart has launched its own product range under the name "DigiFlip" with products including tablets, USBs, and laptop bags.

Contd… There was the huge risk taken by both the Bansal’s ” Sachin Bansal & Binny Bansal “. (Started with selling of books ). They both got a high profile job in the worlds biggest e- commerce website named Amazon. Leaving Amazon to start their own company with just Rs 4 Lakhs involved a huge risk as there was no guarantee that their idea would Succeed or not. It was a result of risk taking only that today Flipkart generates 1.5 cr a day.

FLIPKART Business Objective To increase Traffic and boost sales and revenue through integration of Mobile Apps, Display, Pay Per Click and Search Engine Optimization.

Social Media Strategy Google Adwords PPC Search ad – Category based text ads. Display – Products offers based ad images. Gmail – Content / Topic based Text ads. Keyword Targeted – FLIPKART. Paid ad rank – 6 or 7. Overall Paid Search Performance – Good.

Successful Brand Campaigns and TV Commercials ” Fair Tale “ ” No Kidding, No Worries “ ” Shopping ka Naya Address “ “Shop Anytime, Anywhere “ ” Big Billion Day “, ” Singles Day “. The objective is to build the brand as a verb for Shopping. Target Biggest event of the year i.e IPL T Total 29 ads released Since 2011 Portraying Kids as Adults in ads gives higher brand recall. Ads Targeted as Pan India Shoppers of all generation. Ads aimed to popularize the brand as a verb. Testimonial based Creative Campaigns to demystify the fear of Online Shopping experience. Mobile App downloads TV ad to increase m-commerce Value. Launching Campaigns i.e ” The Big Billion Day “

Facebook Strategy Category Focused FB page i.e books, gaming, fashion etc, which is for building engagement with fans. Deals and Offers based FB Page which is for customer acquisition. Likes- 3.3 million Seasons to Festivals or Birthday based Cover Photos. Updates on new Products and Customer queries. Response on customer Complaint is average and Inconsistent. Running Contests / Gamification. Exclusive customer tab for support. Avg Response per Post Focus is on Customer acquisition and engagement.

Twitter Strategy Follower -160 K Updates on new Product, Offers and Discounts using appealing Videos and Images. Flipkart exclusive channel on tech updates. Running Product / Services based contest Like Flipkart Frist, AcerA1 on Flipkart. Avg 2-3 Products offers / launch based post per day basis. Flipkart Support Exclusive Channel on queries Solution. Flipkart Offers Special offers based channel. 24*7 Customer Service Channel. Real-time Connect. Response on the query is on real time.

YouTube Strategy It does not have its own channel. It Executes lots of Youtube Campaigns. i.e Search Page, Display ad, Video ad etc. Total 29 Videos Uploaded. Total Video Views- 1.4 million

Pinterest Deals/ Offers based Pinterest. 8 Boards and 290 Followers.

Google+ Strategy Followers- 500 k 1-2 Post on Per day basis. Less focus on deals / offers. More focus on Company Updates, Product Launch Updates besides, Festive /season/customer mood based posts. Focus is on more on engagement and brand building rather customer acquisition. Interaction / Engagement with the follower is the area of improvement.

Content Marketing Strategy It has its own Official Blog. Blog page gives updates about company, industry, tech etc. It has its own unique tech-focused blog too. PR release page also exists. PR release about company info, events, exclusive product service updates.

Affiliate Marketing Strategy Earn up to 15 % for each Purchase on the website. Payment via Gift Voucher and EFT Options. Referral Payout for each month/Category is Communicated. Payment made 45 days after the month of Sale. After lower Commission Compared to Competition. Various reports are released to help Affiliates.

Mobile Marketing Strategy Mobile Optimized website is available. Mobile app on all Platforms( iOS, Android, Windows) 5 Million downloads, 4.3 rating, responding to each negative review. 25% sales via mobile. Campaigns aiming towards Product Launch, Acquisition, Engagement and retention. Mobile remarketing does not seem to be Part of Strategy. Mobile Weekend offers to target repeat Purchase.

SEO rank for relevant words Flipkart, Online Shopping, Buy Books Online, Online Book Store, Online Shopping India, Online Shopping Website, Online Shopping Store, Mobile, Cameras, Lifestyle & more Flipkart.com *Data taken from Semrush.com

Main organic keywords Competitors *Data taken from Semrush.com

RESULT ACHIEVED BY FLIPKART.COM: Website Rank Google Page Rank – 6/10 Alexa Website World Rank -#104 India Rank - 8 Daily Page Views million

Growth Hacking tools used HELLOBAR Google Analytics