Icon Wine Push Program Sept – Oct 2013 Sarah Hong - Colorado

Drive Icon Wine Volume through BTG Features  Date & Location:  Sept – Oct 2013  Objective:  Drive Volume of Icon Wines through BTG features  Bring awareness of the Icon Wines to staff through training/tastings and increase tip potential  Results:  Cru a Wine Bar –Denver 24 btl depletion Numanthia  Sushi Sasa 24 btl depletion Cloudy Bay Tekoko

Off Premise Icon Wine Push Program  Date & Location:  Sept – Oct 2013 / Off Premise Retailers and Fine Wine Shops  Action:  Set target list for accounts and designated tasting days with key sale representatives to maximize wine samples  Created memory stick education and selling tools for Off Premise retailers with all ratings, sell sheets, and shelf talkers for Icon Wines  Conducted Staff trainings & tasting of Icon Wines  Objective:  New Points of Distribution  Key positioning and merchandising of wines with ratings  Results:  9 New Points of Distribution  Liter Cases Sold

Icon Wine Push Program Results – On & Off Premise On Premise – 9 New Point of Distribution / 8 – 9liter cases  Sushi Sasa: 4cs Cloudy Bay Tekoko  Shanahan’s: 1cs Numanthia, 1cs Cheval des Andes, 1cs Terrazas SV Malbec  Table 6: 1 cs Terrazas SV Malbec  Diamond Cabaret: 1cs Cloudy Bay Tekoko, 1cs Numanthia, 1cs Terrazas SV Malbec  Cool River: 1cs Numanthia  Cru a Wine Bar: 4cs Numanthia Off Premise – 9 New Points of Distribution / 6.5 – 9 liter cases  Argonaut Wine & Liquor: 1cs Numanthia, 1cs Cheval des Andes, 1.5cs Terrazas SV Malbec  Davidson’s Liquor: 1cs Numanthia  Hazel’s:1cs Numanthia  Heritage Fine Wine: 1cs Numanthia, 2 cs Terrazas SV Malbec  Lukas Liquors: 1cs Terrazas SV Malbec  Parker Payless: 2cs Terrazas SV Malbec