MGT211 Introduction to Business Lecture 32. How to Design Advertising campaign Selection of those medias which are powerful and effective to achieve organizational.

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Presentation transcript:

MGT211 Introduction to Business Lecture 32

How to Design Advertising campaign Selection of those medias which are powerful and effective to achieve organizational objectives.

How to Design Advertising campaign 1. Identification of target market Education class Rural or urban customers Age of the customers Social class 2. Allocation of budget Percentage of expected sales Considering targets/objectives Considering the competitors

How to Design Advertising campaign 3. Advertising objectives 4. Message creation Appropriate Language Appropriate Words 5. Choice of appropriate Media 6. Evaluation of Advertisement Advertisement Research Sales Volume

One to one communication. Personal selling is used where: Customers are not very large. Customers want to know about the product in detail. Personal Selling is needed more in technical products rather than in simple products. Personal Selling

Use of Personal Selling Personal Selling can be used for selling: Consumer items Industrial products Pharmaceutical products