Einar Risvik Chairman of the steering committee

Summary of the presentation Pride in our food culture Common values We are seen as one area, but differ in raw materials, traditions and dishes There are political ambitions with the project

Something to be proud about The presentation is much about pride and identity

The core identity of a kitchen is the values it is built on

All international kitchens know their identity The Nordic countries have won international championships like Bocuse D’or, more than France

The values of the Århus manifesto Pure Simple Fresh

Pure

Simple

Fresh

Raw materials

Fantastic quality Health attributes A taste of nature Aroma from light Juicy texture Little disease Clean environment Cold climate

Tradition

Local food production Tourism is about selling the whole as a concept, food included Tourism need good food concepts in order to be reliable

Meal structure

Increasing local production

The politicians gave us a start

With a set of ambitions

The political goals Identity for a New Nordic Kitchen Quality before quantity High margin products Work in the districts Utilise link to design Increase export of food

Media visibility

Show-room is state visits Queen Sonjas plate in Finland 07

Include not exclude