LET’S GET #SOCIAL! INTEGRATING SOCIAL MEDIA INTO YOUR CHAPTER ZULAY MILLAN, CPPO, CPPB, FCCM CARRIE WOODELL, MPA, CFCM, CPPO, CPPB, C.P.M.

THE SOCIAL WEB REVOLUTION

TOPICS FOR DISCUSSION Navigating the social network Governance considerations Resources for content deployment Growing and managing your presence

NAVIGATING THE #SOCIAL NETWORK

# GetSocial

#GOVERNANCE CONSIDERATIONS  How will we handle administratively?  What is our strategy?  How large of a presence do we want?  Should we create committee?  Should we adopt a policy?  Delegation of administrative rights

WHERE DO I #BEGIN?  Establish account(s)  Administrative rights  Establish controls

BUILDING YOUR #PRESENCE

#DECISIONS FACEBOOK: PAGE VS. GROUP

FACEBOOK: PAGE VS. GROUP

TWITTER

GRAB THEIR #ATTENTION

LINKEDIN

HOW CAN #SOCIALMEDIA BE MORE MANAGEABLE? A WELL DESIGNED AND CONSISTENTLY EXECUTED PLAN SAVES TIME.

LINKING SITES

#RESOURCES FOR CONTENT DEPLOYMENT

GROWING AND MANAGING YOUR #PRESENCE

Social Media Content Management in 30 Minutes Respond to any Tweets directed your way Schedule Tweets* to promote content or events Share the content of your followers! Share Content Engage in a group discussion Ask a question / start a discussion Respond to content Promote Content – Post, Photo, Video Like the content of your followers! Share an article, inquiry or announcement Publicize announcements to other platforms Remember… #Engagement is a two way street! The right plan and automation can save you time and make you more #effective!

#ANALYTICS ARE WE EFFECTIVE?

Summer Symposium