Building the Right to Health Movement. Successful Personal Fundraising.

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Presentation transcript:

Building the Right to Health Movement

Successful Personal Fundraising

Agenda What is personal fundraising? Why personal fundraising? Campaign strategy Personal fundraising tips Personal fundraising workshop Prepare/practice your ask Set up your page Try it out!

What is Personal Fundraising?

Why Personal Fundraising? We are telling a story We are building a movement We are stabilizing PIH’s funding base We are redistributing resources

Why Personal Fundraising? Personal fundraising works. “With more nurses knowing [how to handle these situations], we will save more children.” - Nurse Thamar Julmiste. A free training program in Haiti to educate nurses in neonatal and pediatric intensive care:

The Power of Personal Fundraising 80 teams

The Power of Personal Fundraising 80 teams 5 fundraisers per team

The Power of Personal Fundraising 80 teams ~ 400 fundraisers 5 fundraisers per team

The Power of Personal Fundraising 80 teams ~ 400 fundraisers 5 fundraisers per team 20 asks per person 20 asks x 400 fundraisers

The Power of Personal Fundraising 80 teams Victory! We’ve engaged 8000 people in our mission and in this work!!!!! 80 teams 5 fundraisers per team ~ 400 fundraisers 20 asks per person 20 asks x 400 fundraisers

The Power of Personal Fundraising 80 teams $80,000 50% actually give $20 80 teams ~ 400 fundraisers 5 fundraisers per team 20 asks per person 20 asks x 400 fundraisers Victory! We’ve engaged 8000 people in our mission and in this work!!!!!

Successful Campaign Strategy

Campaign Strategy Launch your pages right away! Schedule a phone-a-thon Choose a deadline

Personal Fundraising Tips from Vanderbilt Team 1.Encourage conscientious giving 2.Share both your passion and your knowledge 3.Cheer on your PIH teammates! 4.Reach out to as many people as you can 5.Be polite, but persistent 6.Trust that your campaign will gain momentum 7.Tailor your message to your audience

Personal Fundraising Tips (from Justin) Practice first! Share your story Be direct – use a “hard ask” Ask in person or on the phone Follow up immediately Continue to follow up if a donor forgets to follow through

Time to Practice 10 minutes: Write your talking points 5 minutes: Practice your ask 5 minutes: Make a call – RIGHT Now! Ask for a pledge to donate to your page! Follow up with a link when you launch your campaign page!