Digital Solutions Extension Framework Mark Myers Director, Global Solutions Go-To-Market July 12, 2016 Solution Partner Forum

© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public Infrastructure “Outside-In” Business Outcome Focused Validated Digital Solutions Ecosystem Powered Infrastructure

© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public Digital Solutions Scaling horizontally via a customer-in lens Helping customers accelerate time to business outcomes Enable agile business processes, continuous improvement and gaining operational efficiency Business Operations Increase customer loyalty, drive sales and deliver continuous operational improvements Customer Experience Increase innovation, productivity and satisfaction by providing workers a better experience Workforce Experience Create continuity for the operations and communications in support of citizen services Community Experience Coming Soon

© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public Digital Solutions Portfolio Business OperationsCustomer ExperienceWorkforce Experience Workspace Productivity ($930K) Combine physical and technology to enhance employee experience Next generation meeting experiences Virtual Expertise ($240K) Video assistance from immersive to mobile to web Skills based routing Ransomware Defense ($320K) Reduce risk of ransomware infections Dynamic segmentation to keep ransomware cornered on the network Workspace Mobility ($450K) Secure workforce experience anywhere Easy onboarding and enrollment of mobile devices Mobile Experience ($940K) Integrated app experience Expose infrastructure through apps Data Optimization ($950K) Collect and Aggregate data Gather, explore, cleanse, combine and automate processes Digital Ceiling ($100K) Manage lighting over POE Partner framework for extensibility Intelligent Branch ($1.7M) Platform for branch innovation while minimizing WAN costs Simplify branch operations Self Service Analytics Recognize data association and value to maximize Deliver predictive analytics Collaborative Knowledge Cloud based learning platform Based off Learning at Cisco Q1 2017

© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public Speed to New Solutions Maximize Joint Relationships New Partner Types Capturing Growth and Customer Outcomes Enabling a partner ecosystem to sell with Cisco Scaling together with Cisco Today!

© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public Announcing…. Digital Solutions Extension Framework

© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public Integrated Solution Creation Self-ValidationVisibility in Solutions Catalog Grow Pipeline & Deal size Digital Solutions Extension Framework Scalable framework to Differentiate the Ecosystem Partners and Cisco

© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public What’s In It for … CiscoOur PartnersOur Customers Higher relevance with LoB Leaders Thought Leadership in What Matters Increased Revenue and Gross Margins Integrated Higher-margin Offerings Differentiation for the Ecosystem Vertical and Line-of- Business Relevance Accelerated Digitization  Competitive Advantage Lower risk and increased simplicity of a solution Reduced Complexity

© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public Monetizing the Offer Extension Framework Value Capture Value Creation Engage  Join the Partner Program  Solution Partner Program (SPP) Align  Map Value Proposition  Offer and Target Customer  Digital Solution Extension Validate  Meet Validation Requirements  DevNet Sandbox Environments  Self-validation Scale  Solution Catalog  Validated Solution Stacks  ACES Engagements

© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public Mobile Experience Offer With Purple Value Proposition Enables customer conversation about business outcomes Moves the conversation from IT to marketing where new budgets are available Pulls through 8:1 revenue for Cisco Validated Joint Architecture that leverages Cisco Sales / Channels, increasing reliability and speed to market. Mobile Devices Location Data Aggregator Big Data Engine Analytics Engine App (APIs) and Web Portal Analytics and Location Services Existing Network Infrastructure 3 rd Party App API/SDK ___ Purple Customer Databases Mobile Experience

© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public Avizia & Cisco enable physicians to deliver care remotely. $1 on Avizia solutions pulls-through $8 of Cisco infrastructure. Avizia & Cisco Value Proposition Enables customer conversation about LoB, patient-care outcomes Transforms engagements from IT to clinical side of business where new budgets are available Massive TAM in industry Pulls through 8:1 revenue for Cisco Telemedicine Carts End Points Hardware + Software Virtual Expertise

© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public Launch Digital Solutions Global Program Pilot Extension Framework Accelerate rollout Establish Foundation  Portfolio Definition  ACES  Digital Partner Workshops Announce Pilot  Pilot with named partners  Scale into Cisco Sales  Align solution teams Journey to Digital Solutions Scale Extension Framework Roadmap 2016 H1Today2017 H H1 Launch Framework  Self Validation process  Cisco Solutions Catalog inclusion  New routes to revenue Maximize Value  Connected Ecosystem Realization  Integrate in Cisco sales engine  Role Based Recognition for Partners

© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public Lets start the journey To win together… Engage Understand Digital Solution Portfolio and the opportunity ….. Align Extend our joint Value Props Validate on Digital Solutions Partner Accelerate Digital Transformation and deliver Business Outcomes

Thank you © 2016 Cisco and/or its affiliates. All rights reserved. Cisco Public 14 Presentation ID