Extra Strength Tylenol Mobile/Tablet Ad Proposal 11/8/2013

 PROGRAM SUMMARY: Crisp Media will leverage our IAB award-winning technology to build a state-of-the-art HTML5 mobile rich media creative unit designed to generate awareness and drive sales of Extra Strength Tylenol. Ad unit will run across hand-curated custom channels of contextually relevant sites from Crisp’s top Adult Health, Active Living, and Lifestyle properties. 320x50 and 768x90 Adhesion banners assure above-the- fold placement and average 6x the CTR of standard banner units Banners expand to 320x416 and 768x600 immersive and highly measureable rich media experience potentially featuring an interactive animation and learn more CTA Rich media production, development and creative services fees waived with paid media schedule Tylenol can choose to run their Crisp developed Adhesion Expandable on any media properties outside of Crisp’s mobile network Extra Strength Tylenol Mobile/Tablet Proposal MOBILE RICH MEDIA AD PROPOSAL 11/8/13

Build Target Serve Pre-certified to assure your campaign runs flawlessly across all platforms, destinations, and devices The most advanced mobile rich media creative available Measure ANIMATION SOCIAL VIDEO CALENDAR GAMESHOTSPOTS SWIPE Premium, contextually targeted mobile inventory aggregated into vertical special-interest channels Expert support to provide deep engagement metrics, site optimizing, and real time reporting Crisp Media is a holistic brand activation platform for mobile, providing full-service mobile solutions to help brands extend their campaigns to mobile with high-impact, rich media display advertising, delivered in brand-safe environments with ease and quantifiable results. Why Crisp?

Mobile Then and Now: Enough Said

Tylenol: Adhesion Banner Note: Mock-ups are for illustrative purposes only. Exact functionality, copy, and other design details will be determined based on client and agency input and feedback on campaign priorities, timing, and needs; all functionalities depicted are also available in table execution. Crisp will build a custom animated Adhesion banner designed to draw users into a fully immersive rich media experience. The first mobile optimized ad placement, Crisp’s proprietary Adhesion banner provides a persistent, above-the fold, overlay position that recently won the IAB’s Most Innovative Award for mobile advertising. Crisp’s Rising Star award-winning Adhesion banner remains above the fold regardless of user interaction with content: scrolling, zooming, pinching, etc. Outperforms standard mobile banners 6:1 on average ( % benchmark CTR).

Tylenol: Expanded Mocks Note: Mock-ups are for illustrative purposes only. Exact functionality, copy, and other design details will be determined based on client and agency input and feedback on campaign priorities, timing, and needs; all functionalities depicted are also available in table execution. Videos can also be featured in the gallery The Infants Tylenol banner contains an interactive animation that will feature a body and pulsating pain points. User can tap the pain points to see Tylenol Extra Strength at work and relive the pain. More illustrations on following slide.

Tylenol: Expanded Mocks Note: Mock-ups are for illustrative purposes only. Exact functionality, copy, and other design details will be determined based on client and agency input and feedback on campaign priorities, timing, and needs; all functionalities depicted are also available in table execution. Videos can also be featured in the gallery User can tap the pain points to relieve pain. Panel also features a learn more CTA to drive to site.

Tylenol Custom Channel  Target: –A35-64 –General Market, Skewed Female, Health, Active Living

66, ,807 18,474 3,079 3,220 Video Plays Expansions Swipes Twitter Visits Facebook Visits 8 sec Interaction Time 3,220 CTR

Place Creative Here Full Service Act. Management Custom Premium Channel Custom HTML5 Creative Campaign Management Detailed Analytics Optimization Creative Services