Charting a New Path for Scouting Strategic Plan Roll Out

Del-Mar-Va Council - 5 Year Trends ↑ 4 consecutive years of membership growth ↑ Significantly increased diversity (doubled the number of Hispanic youth) ↑ Strong financial development/stewardship ↑ Significantly higher than average Voice of the Scout scores

Del-Mar-Va Council 5 Year Trends ↓ Membership has decreased by 11% (2009 – 2014) ↓ Number of Units have decreased by 17%(2009 – 2014) ↓ Registered volunteers has decreased by 28%

We Listened and Studied ▪ Youth like: friendships, fun, sense of belonging, competition ▪ Parents like: ROI, values, leadership, friendships with other parents Challenges: Volunteering is not fun or easy Serving underserved populations Technology is a barrier to most everything Programs lack relevance Unit program quality inconsistent

DEL-MAR-VA COUNCIL Serve every Family 2016 – 2020 STRATEGIC PLAN in every Community Committee Lynn Jones, VP of Post Acute Services Christiana Care Health Services Chuck Labow, Regional Sales Manager Tate Engineering John McNamara, IT Consultant Bryan Murfree, President Telewire Pat Press, Employee Support Executive JP Morgan Chase Doug Quaintance, Sr. VP WSFS Bank Sharla Rice Moore, Program Analyst Goddard Space Flight Center, NASA Steve Small, VP Messick and Gray Shawn Smith, VP of Patient Experience Christiana Healthcare Theresa Young, Sr. Representative for Community Engagement American Cancer Society Staff: Brian DeBease, Bill Mischke, Jason Pierce, Ray Teat and Justin Thomas Strategic Planning Consultant: Wil Sherk

Serve every family in every community

DEL-MAR-VA COUNCIL Serve every Family 2016 – 2020 STRATEGIC PLAN in every Community Strategic Initiatives Team Leader LEADERSHIP DEVELOPMENTMargarita Rodriquez-Duffy MEMBERSHIP GROWTHTheresa Young BRANDING & COMMUNICATIONSSteve Small QUALITY UNITSPat Press MEASURING OUTCOMESBill Holloway

LEADERSHIP DEVELOPMENT Recruit, train and retain the best team of volunteers and staff. BSA is the organization of choice for volunteering and employment Every youth has trained leaders Volunteering is fun and easy DEL-MAR-VA COUNCIL Serve every Family 2016 – 2020 STRATEGIC PLAN in every Community Strategic Initiatives Outcomes

BRANDING & COMMUNICATIONS Communicate and re-brand Scouting so the community is chasing us, we are not chasing them. Make Scouting relevant. Scouting is a "life changing program that youth can't get anywhere else“ Scouting is perceived by parents, youth and the community as relevant DEL-MAR-VA COUNCIL Serve every Family 2016 – 2020 STRATEGIC PLAN in every Community Strategic Initiatives Outcomes

DEL-MAR-VA COUNCIL Serve every Family 2016 – 2020 STRATEGIC PLAN in every Community Strategic Initiatives Outcomes MEMBERSHIP GROWTH (With a focus on underserved areas) Grow Scouting aggressively and strategically in all communities. Serve an ever increasing number of youth Serve targeted youth members through structured community partnerships Integrate Marketing and Communications with operations for focused awareness & recruitment campaign Adopt or design innovative programs to ensure relevance into new markets

DEL-MAR-VA COUNCIL Serve every Family 2016 – 2020 STRATEGIC PLAN in every Community QUALITY UNITS Provide support and tools to ensure all units are delivering a high quality Scouting Program. Units are supported with multiple formats of clear, timely, and readily available communication and training Every unit in the Council will meet performance expectations and show evidence of meeting minimum standards Chartered Partners are highly engaged and have deep relationships with their units and the Council Strategic Initiatives Outcomes

MEASURING OUTCOMES Understand, measure and communicate Scouting's outcomes. Leadership: to demonstrate the value of Scout leadership in our community Academic Success: to demonstrate the benefit of Scouting on academic success Positive Community Impact: to demonstrate the positive impact of Scouting within our communities DEL-MAR-VA COUNCIL Serve every Family 2016 – 2020 STRATEGIC PLAN in every Community Strategic Initiatives Outcomes

Serve every family in every community