Welcome! ‘Building Communities ahead of the Brickwork’

The ExtraCare Charitable Trust - established in 1988 The Charity supports over 4,400 older people 14 villages and 17 housing schemes 6 villages in development Across the Midlands and the North of England ExtraCare?

Our Focus Today

The Facts Development Cost: £46m (Build £39m) Partners: Department of Health £3.5m Homes & Community Agency £4.85m Milton Keynes Council ExtraCare Charitable Trust Eligibility: Predominantly local older people

The Facts Opened in two phases: Health & Leisure Facilities 300 Apartments and 350+ Residents Outright purchase: 112 Shared Ownership: 113 Rent: 75

Key Services Care Also includes: Dementia Service Well-being Service Care at Home Service

Key Services Hospitality: Restaurant/Cafe Bar Housekeeping: Village and Home

Key Services Activity: Fitness Gym ‘Interest Groups’ linked to facilities Village events and ‘traditions’ Volunteering: Resident involvement

Typical prices at opening (2012): 1 bed apt (50% shared ownership): from £78,750 2 bed apt (full purchase): from £177,900 Larger 2 bedroom apt (full purchase: >76sqm): £200k – 250k+ 1 bedroom rental apt: ~ £115pw

Purchasers (or their estate) receive: The price they paid for their apartment minus: A long term maintenance charge (1% p.a. capped at 10 years) Administration fee Leaving The Village

Additional Charges Typically: Maintenance, service and community, amenity Depending on circumstances and tenure: £25.26 to £93.17 p.w. Affordability: For a tenant on maximum pension credit, the cost may be ~ £25p.w.

Build a community ‘ahead of the brickwork’ Foster social interaction and activity Link these elements to the sales and rental application process Holistic Approach + Strong Teamwork Strategy

Goals we aim for: Ensure a 1,000+ household database of hot leads 24 months before opening Ensure Village sales programme is 80% reserved at opening Create a satisfied, sustainable community to propagate a successful re-sales programme Marketing The Village

Minus 24 Months: Direct mail to 25,000+ local targeted households Focused targeted advertising Invite people to a Friends Information Day Database Build

Minus 20 Months: Plans, model and movie Resident involvement Describe offer & timescales (Research audience interest LA reassurance/product research) Information Day

Minus 18 months to opening (Monthly): Information Days Created a Friends Club: Updated on the: Build progress Village lifestyle and services Application information Friends Meetings

Minus 12 months to opening: Visit Village Show Homes and apply Presentation with a breakdown of prices and costs Meet other residents and visit other Villages Free benefits check & well-being check Support with estate agents, removals, moving in Applications Process

Minus 24 months, on-going: Bi-annual Village Life Magazine Website and social media updates Media involvement Public Relations

Ensure a 1,000+ household database: Currently: 1,914 households Ensure Village 80% reserved on opening: 100% reserved Propagate a successful re-sales programme: Waiting list: 242 households Friends Club & Gym Membership: 302 members Outcomes

Benefits Creating consumer communities ensures: Applicants better informed Early occupancy helps offset costs Earlier loan repayment Friends provide an invaluable wealth of knowledge, advice and support

Learning Need to invest in early marketing, sales, recruitment & operations Need to use more routes to market Balance between accuracy of information versus social setting

Challenges Meeting mutual expectations (equality and diversity) Fulfilling care occupancy can be a challenge Need to generate more community involvement and income to support services and facilities

Thank you