SpriteL'Oréal

SPRITESPRITESPRITE SPRITE

SLOGAN p: You drink Sprite q: You obey your thirst

CONDITIONAL STATEMENT p  q If - then HypothesisConclusion

CONDITIONAL If you drink Sprite, then you obey your thirst. p  q 1

NEGATION (~) The negative of a statement. ~ p : You don’t drink Sprite ~ q : You don’t obey your thirst

INVERSE If you don’t drink Sprite, then you don’t obey your thirst. ~ p  ~ q 2

CONVERSE If you obey your thirst, then you drink Sprite. q  p 3

CONTRAPOSITIVE If you don’t obey your thirst, then you don’t drink Sprite. ~ q  ~ p 4

If you drink Sprite, then you obey your thirst. If you obey your thirst, then you drink Sprite. If you don’t drink Sprite, then you don’t obey your thirst. If you don’t obey your thirst, then you don’t drink Sprite.

Because Because you’re you’re worth it! worth it!

SLOGAN p: You use L'Oréal products q: You’re worth it

CONDITIONAL If you use L'Oréal products, then you’re worth it. p  q 1

INVERSE If you don’t use L'Oréal products, then you’re not worth it. ~p  ~q 2

CONVERSE If you’re worth it, then you use L'Oréal products. q  p 3

CONTRAPOSITIVE If you’re not worth it, then you don’t use L'Oréal products. ~q  ~p 4

If you use L'Oréal products, then you’re worth it. If you don’t use L'Oréal products, then you’re not worth it. If you’re worth it, then you use L'Oréal products. If you’re not worth it, then you don’t use L'Oréal products.

Choose a product (food, drink, car, cosmetics, clothing, etc.). Using a media source (newspapers, magazines, internet, television, or radio), find its slogan.

Create a PowerPoint to present your analysis the product (or brand) name picture(s) slogan all four statements your reflections

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