Prashant Ketkar Sr. Director Microsoft Corporation SESSION CODE: COS209

Hyper competition Changing customer preferences Exponential increase in innovation, data, & compute Globalization Declining natural resources, increasing cost of inputs

Application Programming Scale Out Automated Service Management High Availability Multi-Tenancy Hours or DaysWeeks, months Opex, turn off at will3 yr depreciated assets 15% ~100% with dynamic scaling Build new DC or colo WW footprint (6 DCs plus CDN) SelfAutomated

BING SEARCHES – JAPAN VS. UK Source: Microsoft, Alexa HOLIDAY SEASONALITY target.com walmart.com toysrus.comble.com

Content (Blob Storage) Content Processor (Queue) Content Processor (Worker Role) Content Ingestion Services Journalist Portal (Web Role) 4

Applications that will provide value moving now, Applications with other encumbrances or no financial benefit in moving, Applications in which a subset of the functionality such as web tier makes sense to move Projects that did not meet the financial hurdle rate to execute which could be opened up moving to the cloud

List of applications Segment Applications by business tier, application taxonomy Use assessment tool to apply 7 considerations Combine with managerial judgment Target apps with lower SLAs, low migration costs and hybrid scenarios Prioritize remaining apps using tool Get Quick Wins

Sample Questions to Ask 1.Is this application underutilized or does it have “spiky” demand? 2.Does the application store PII/PHI or other sensitive data? 3.Is the application availability SLA lower than 4 nines? 4.What is the latency requirement for data access from the application? 5.Are we losing customer demand due to capacity expansion lead time? 6.Can I move part of this application and leave the remainder on premise? 7.Is the data subject to governmental restrictions on where it can be stored?

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