Introduction Tourism is a high speed evolution activity Internet is a powerful communication media Computers & software modern pen & paper Easing your.

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Presentation transcript:

Introduction Tourism is a high speed evolution activity Internet is a powerful communication media Computers & software modern pen & paper Easing your life

Internet France n° 1 in Tourism – 81 Millions foreigners 821 millions vacations packs bought in 2008 High speed Internet everywhere (or nearly) Rise of e-Tourism A new El Dorado for tourism professional E-Tourism = 25% of e-Business

E-Business & e-Tourism – What you need Selling on-line can be profitable Requires a minimal investment : A site A hosting plan An on-line payment solution (optional) Optional access to world's services: Mosaïque Amadeus Sabre Galileo A good working method

E-business & Tourism – what you can provide Same as for traditional tourism agency Real time informations (snow, temperature …) Customer do not need to get out of his house Dealing directly with foreigners Broken prices Available 24/7/365 (or nearly :D)

E-business & Tourism – only on the web Time limited proposal (voyage-privé....) Centralised reservations (expedia, voyage-sncf ) Internet only solutions (ID-TGV, prem's...) Special Internet prices (museums, exhibitions...) Very specific theme travels or activities

E-services E-Tourism != e-business only Special services can be proposed to customers Helping visitor Bringing a good image for you company

E-services – Web cam Looking like a gadget but useful Makes a visitor want to see it in real Insure customers (ex: snow level...) Fast and easy to install Interactivity with motorised cams

Create a link with customers Keep customers informed Create special events Some security rules to respect : Always moderate Never leave alone Trust no one Update often E-services – Forums & Chat

E-services – Download wares Everything and anything you can download Event calendars Coupons Flyers for internet only events Goodies ( wallpaper, screen savers, musics..) Ads (films, musics..) Can be conditioned by collecting informations from customer Statistics purpose For better targeting or service improvements

E-services – Maps Static or Interactive Generic maps Specific to your site Convenient tool for green tourism Providing many informations Distance between two points Interesting points Topographic informations Downloadable to PDAs or smart phones

E-services – Galleries & Virtual Visit A good way to advertise on a place Easily installable on your site Choose good photos – maybe made by professionals Virtual visits bit more complex Customer in full immersion Gives a better sample of reality

Every day tools Computer is not only Internet It has to be your best friend Ease up your working life Impossible to do without it !

Every day tools – Office Office suite : like it or not it can be useful Mail : Impossible to work without it ! CAO/P : create your own ads FAX : remains from stone age Don't lock yourself into closed technologies !!

Every day tools – Groupwares Enhance your intra communication Gather and secure your data and documents Have an office opened 24/7 Convenient for multi countries companies Swiss army knife for your company

Every day tools – Surveys Base of your work : everybody needs surveys ;) Helps improving your activity Allows to target a new activity Multi mode : on-line, phone, paper Respect the law when collecting informations ! The CNIL thy shall inform !

Every day tools – GIS Logical continuation of surveys Clearly presents datas on maps Allows better interpretation of results In time, shows clear evolution of results

Questions/Answers

To be continued...