6th Meeting & study visit at Werder (Havel) Germany from 10 th to 12 th October 2014

Viticulture in Germany 13 legally defined regions (PDO) Southwest Ahr Baden Franken Hessische Bergstraße Mittelrhein Mosel Nahe Pfalz Rheingau Rheinhessen Württemberg In addition, 21 regions of country wines (PGI), as well as another 7 for table wines Northeast Saale-Unstrut Sachsen

Viticulture in Germany characteristics 13 different regions >>> wide range of different and wines typical for each region Regions are among the most northerly in the world Climatic conditions: between moist warm Gulf Stream climate in the west and dry continental climate in the east different soil types and grape varieties >>>> no uniforms wines long growing seasons, low heat >>> delicate and not too rich wines (related to alcohol) German wines can be distinguished from wines of other countries by their lightness, liveliness and fruitiness

Viticulture in Germany growing area - vine varieties ha growing area = 1,29% those of the world Ltr. earnings = 3,24% those of the world average earning / ha = 89 hectoliters (hl) 140 vine varieties about 64 % White wine, mainly Riesling, Rivaner, Silvaner about 36% Red wine, mainly: Pinot Noir, Dornfelder, Portuguese four grades of quality are governed by German Wine Law: Predicate wine PDO = protected designation of origin( levels: Kabinett, Spätlese, Auslese, Beerenauslese, Trockenbeerenauslese, Eiswein) Country wine (PGI = protected geographical indication) German table wine

Legally defined region Saale-Unstrut Growing area - vine varieties 775 ha growing area = 0,75% those of Germany Ltr. earnings = 0,30% those of Germany average earning / ha = 35 hl 50 vine varieties about 76 % White wine, mainly: Müller-Thurgau, Grauburgunder, Riesling, about 24 % Red wine, mainly: Dornfelder, Portugieser, Winemaking: PDO PGI German table wine

Legally defined region Saale-Unstrut areas Four areas: area Schloß Neuenburg (around Freyburg/Unstrut) area Thüringen (Thurengia) area Mansfelder Seen area Werder (Havel) source:

Viticulture in the Federal State Brandenburg Wine growing locations PDO Saale-Unstrut >>>>>> PDO Saxonia >>>>>>>>>>>>>>> PGI Brandenburg>>>>>>>>>>>>>

Viticulture in the Federal State Brandenburg growing area

Viticulture in the Federal State Brandenburg vine-varieties White wine Resitant varieties Red wine Resitant varieties mainly: mainly: M.-Thurgau Johanniter Cabernet Dorsa Regent Riesling Saphira Dornfelder Pinotin Ruländer Cabernet blanc

Vinyards are currently limited to a total of 30 ha of these, 78% are farmed by individuals or companies, some of them meet the requirements for full-time operation the other 22% of the vinyard areas are managed by wine-growing associations; very important for the connection of viticulture and tourism Viticulture in the Federal State Brandenburg operator structure

2013: about l target for 2018: l Ratio between white wine and red wine: 60% White wine 40% Red wine Viticulture in the Federal State Brandenburg earnings

Viticulture in the Werder Region location

Viticulture in the Werder Region varieties Vineyard – Werderaner Wachtelberg Müller-Thurgau1,69 ha Sauvignon blanc0,62 ha Saphira 0,24 ha Kernling0,23 ha Muscaris0,23 ha Cabernet blanc0,23 ha Regent1,41 ha Dornfelder0,43 ha = total: 5,08 ha

l l l l l l Viticulture in the Werder region earnings Werderaner Wachtelberg l l l l l

Viticulture in the Werder Region varieties Vineyard - Werderaner Galgenberg Pinotin 0,44 ha Muscaris 0,39 ha Cabernet blanc 0,17 ha Calinda (new variety) 0,21 ha = total: 1,21 ha Total: 5820 Vines Stocks, 2600 leased to 132 wine lovers over a period of ten years

Viticulture in the Werder Region varieties Vineyard - Phöbener Wachtelberg Souvignion Gries 0,10 ha Weißburgunder0,12 ha Merzling0,02 ha Riesel0,16 ha Dornfelder0,19 ha Regent0,02 ha Trollinger0,03 ha = total: 0,64 ha

Viticulture in the Werder Region Varieties Vineyard – Alter Weinberg Töplitz Bacchus0,23 ha Grauburgunder0,49 ha Weißburgunder0,20 ha Riesling0,16 ha Cabernet blanc0,12 ha Regent0,61 ha St. Laurent0,16 ha Pinotin0,22 ha = total: 2,19 ha

Viticulture in the Werder Region Special conditions and circumstances traditional Wine production area are fare away outside a closed production area, like the region around Freyburg “Insular” nature of the vineyards country trade, machine trade u. Workshops are not on site weak acceptance of the product in the region, (traditionally a fruit- growing region) exchange of experiences and mutual aid are complicated by such long distances to the next vine region

Viticulture in the Werder region Distribution channels of the wines based on 2013 Wine Wholesalers: 15% Local Retail: 25% Local Gastronomy: 25% Internet Sales: 5% Direct sales: 30%

Viticulture in the Werder Region viticulture + tourism Role of community Werder (Havel) : Financing of the basic requirements by: Land purchase and assurance Establishment of multi-purpose building for serving wine and tastings Reclamation of Galgenberg to vineyard Creation of modern access routes to the vineyards Support at exhibitions So far, in the amount of more than € 1 million!

Viticulture in the Werder Region viticulture + tourism Role of the county Potsdam-Mittelmark : Promotion of projects: Support in funding under LEADER Press and Public Relations Implementation of regional business days Information on comparable or compatible tourism projects and coordination of cooperation Conducting participatory processes within the technical authorities of the district.

Viticulture in the Werder Region viticulture + tourism Role of Ministry of Infrastructure an Agriculture (MIL): authority for wine legislation administration of planting rights administration of records of areas planted with wine supervision of the framework of promotion for the growers

Viticulture in the Werder Region viticulture + tourism Role of Tourism Marketing Brandenburg: Operating and vineyard visits within the Offering program for companies and tourism agencies Organization of vineyard tours for tour operators Participation in regional economic days (the latter in 2013 in Werder) so far only approaches for connecting wine + tourism exists, this is upgradeable !!

Viticulture in the Werder Region viticulture + tourism Role of (our) wine-growing association as a multiplier: Organization and management of events in the vineyard (Easter fire, wine festival) Organization and implementation of new wine samples (in Brandenburg or in the region) Participation in regional events and fairs, for example: - International “Green Week” in Berlin - Mill Festival in Werder; royal vintage festival in Potsdam Organization and implementation of trips to other wine growing regions in Germany Rental of vines to increase the interest in wine/support winemakers

Viticulture in the Werder Region viticulture + tourism Role of other tourism providers: Hotels / Dining > Wine Offers, Flyers, Specials Campsites and marinas > Flyer + Poster Advertising Boat launch/boat rental > Flyer + Poster Advertising Local Tourism Office > Flyers

Viticulture in the Werder Region viticulture + tourism Our ideas: Biking trails plan: "Of the vineyard to vineyard by bike" including other providers of regional products Connecting the insularity Töplitz by water taxi with the possibility of bike transport Establishment of a Vinothek (wine shop for wines from all the vineyards of Werder Region) Implementation "Open vineyards" days Construction of viewing platforms within or into the vineyards But this relies on support from city and county

Where we see reserves: further crosslinking of the vineyards joint events city - tourism organization - Association Targeted advertising; for example, implementation of a city advertising order Intensification of the targeted inclusion of press and media Viticulture in the Werder Region viticulture + tourism

for the: hospitality in your countries great organization and conduct of meetings and study visits presentation and tasting of your wines suggestions regarding the key issue of our joint study invaluable opportunity to meet you. We have (honestly, after some initial doubts about the meaning of our participation): learned a lot received suggestions experienced different tastes for wine had a lot of fun and joy At this point we want to say thank you to our partners from