other cultures & wanting to give something back It started with a passion…..
Is two-sided Poverty alleviation is one of the greatest global challenges which isn’t going to change soon Tourism income is still unequally distributed on a large scale in Asia and other third world countries Many travel initiatives lack the possibility to let travelers really connect with a country In depth experiences are more important for travelers nowadays No single platform exists that offers a broad range of local experiences
A travel platform where travelers can book things to do or places to sleep from and with locals in emerging markets to: Get in-dept experiences Get in-dept experiences Save Money Save Money Support Locals
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In 14 countries Nepal India Sri Lanka Thailand Malaysia Cambodia Indonesia Vietnam Laos Philippines China Kenya Tanzania Uganda In 6 categories: Farmstays Homestays Food experiences Trek & Tours Art & Culture Volunteering Over 400 activities in Asia and Africa
OUR WEBSITE VISITORS ARE 62% is female and 38% is male Are between 25 – 35 years old Mainly from US and Europe Go on holiday 2-3 times a year Are adventurous and their main travel goal is to learn something about a country Travel with a partner OUR HOSTS ARE 40 % Individual persons 30% NGO’s focused on CBT 30% Small, local, sustainable travel agency In Asia currently Our recent online research has shown that
#ItemSize 1Current activities400 2Current countries14 3Number of hosts200 4Number of bookings50 #ItemGrowth (%) Since July ‘14’ 1Activities80% 2Countries25% 3Hosts75% Portfolio
NUMBER OF TARGETED TRAVELERS (Total Available Market) ONLINE TRAVEL BOOKINGS (Serviceable Available Market) Travel market growth 2014: Asia 9%, Africa 5%, Mid/South America 5%
SCALING UP Online search Focus on NGO’s & local travel agencies to have faster expansion Use media channels to reach potential hosts Advertisement BRAND AWARENESS & CONVERSION Sales Funnel Optimization Social media marketing Online advertisement SEO Partnering with travel related companies in the travel chain (hotels, airline companies, travel agencies, etc.)
We are taking a % service fee per booking. Participation for locals is free of charge. 13 USD AVG. SERVICE FEE 13 $/booking REVENU 104K SHARE OF MARKET Above figures are based on the investment on slide 16 for We expect to reach the break even point in 2017.
Diversity - activities AND accommodation Personal & Authentic - small scale experiences Strict requirements - quality + honesty Creating win-win - focus on benefits for traveler + local Sustainable principles - no fees local, focus on where we can add value
SANNE MEIJBOOM Founder Ronald van Harten Advisor DANIEL QUINTANA Social Media Marketing SOMBAT SOUTHIVORARAT Online marketing STIJN VOSS Website Development LISANNE RENTIER Partnership creator Founder of Nomad Creative Former director Asia Pacific Consumerproof Natural entrepreneur, photographer, traveler Freelance online marketeer Innovative, Swiss Army knife, dedicated, result-driven Founder of I-Sti Student Computer Science PhP programmer, web designer Founder of I Like Local Previous Business Consultant Global nomad, visionair, creative Former travel advisor Creative, global nomad, adventurous