© Prentice Hall, 2004Business Communication EssentialsChapter Understanding and Planning Business Reports and Proposals

© Prentice Hall, 2004Business Communication EssentialsChapter Reports and Proposals Monitor and Control OperationsImplement Policies and ProceduresDocumentResults Comply with GovernmentRegulationsGuideDecisions Gain the Acceptance of Others

© Prentice Hall, 2004Business Communication EssentialsChapter Informational Reports Monitor and control operations Implement policies and procedures Comply with government regulations Document progress on projects

© Prentice Hall, 2004Business Communication EssentialsChapter Problem-Solving Reports Business Proposals Analytical Reports

© Prentice Hall, 2004Business Communication EssentialsChapter Solving Problems Trouble Shooting ReportsFeasibility ReportsJustification Reports

© Prentice Hall, 2004Business Communication EssentialsChapter Writing Proposals UnsolicitedSolicited InternalExternal

© Prentice Hall, 2004Business Communication EssentialsChapter Three-Step Writing Process PlanningCompletingWriting Analyze the Situation Investigate the Topic Adapt to Audience Organize the Message Compose the Message Revise the Message Produce the Message Proofread the Message

© Prentice Hall, 2004Business Communication EssentialsChapter Planning Reports InvestigationInvestigation AdaptationAdaptation AnalysisAnalysis AudiencePurpose Channel Medium

© Prentice Hall, 2004Business Communication EssentialsChapter Analyzing the Situation InformationalReportsInformationalReportsAnalyticalReportsAnalyticalReports

© Prentice Hall, 2004Business Communication EssentialsChapter Defining the Problem How?When?Why? Where?Who?What?

© Prentice Hall, 2004Business Communication EssentialsChapter AnalyticalAnalytical Writing a Purpose Statement InformationalInformational Summarize Explain Submit Analyze Evaluate Recommend

© Prentice Hall, 2004Business Communication EssentialsChapter Drafting a Preliminary Outline Descriptive (Topical)Informative (Talking) I. Industry Characteristics A. Annual Sales B. Profitability C. Growth Rate 1. Sales 2. Profit I. What is the nature of the industry? A. What are the annual sales? B. Is the industry profitable? C. What is the growth pattern? 1. Sales growth? 2. Profit growth?

© Prentice Hall, 2004Business Communication EssentialsChapter Preparing the Work Plan Statement of the problem Statement of the purpose and scope Discussion of tasks to be accomplished Description of final products or outcomes Review of schedules and requirements Plans for following up Working outline

© Prentice Hall, 2004Business Communication EssentialsChapter Finding Information in the Library GovernmentPublications PeriodicalsNewspapers StatisticalResourceDirectories BusinessBooksElectronicDatabases Almanacs

© Prentice Hall, 2004Business Communication EssentialsChapter Business Information on the Internet Internet Public Library CompanyWebsites News Release Sites

© Prentice Hall, 2004Business Communication EssentialsChapter Searching Databases Use Multiple Search Engines Replace Concepts With Key Words Use Variations of Search Terms Specify Phrases and Key Words Refine Searches As Needed

© Prentice Hall, 2004Business Communication EssentialsChapter Sources of Primary Information Documents Observations Experiments

© Prentice Hall, 2004Business Communication EssentialsChapter Effective Surveys Provide Clear Instructions Use Short Questionnaires Seek Easy-to-Analyze Answers Avoid Leading Questions PretestQuestionnaires Ask One Thing At a Time

© Prentice Hall, 2004Business Communication EssentialsChapter Effective Interviews Plan the InterviewPrepareQuestionsPrioritizeQuestions Don’t Ask Too Many Questions Edit the QuestionsProcessInformation

© Prentice Hall, 2004Business Communication EssentialsChapter Documenting Sources GeneralKnowledgeCopyrightedMaterial

© Prentice Hall, 2004Business Communication EssentialsChapter Interpret Your Findings Assumptions Judgment Values Facts Conclusions Recommendations