FEBRUARY 29, 2016 SOCIAL MEDIA: WHAT’S GOING ON OUT THERE? FEBRUARY 29, 2016 SOCIAL MEDIA: WHAT’S GOING ON OUT THERE?

Slides:

Advertisements

Similar presentations

By Lee Betancourt Director of Communications and Public Relations Jane Myers Public Relations, Communications and Social Media Coordinator Social Media.

Advertisements

Developing a Social Media Strategy Ashley Schaffer Ebe Randeree For Your Organization.

Social Media Intro to Business & Marketing. The most three most trusted forms of advertising are: Recommendations from people I know - 90% Consumer opinions.

Social Media Presented by Melissa Korn – MS Society of Canada Rochelle ten Haaf – Ovarian Cancer Canada Tom Forgacs - LinkedIn.

SOCIAL MEDIA. TODAY Business Today Social Media Importance What is Social Media Social Media Platforms Facebook & Twitter Accounts.

Social Media Sessions Social Media - Research Alan Long Senior Account Director.

Introduction to Social Media for Business Andrew Greenyer Director, Raise the Roof Marketing 1.

By Daragh Social Media Strategy for a Political Campaign.

Social Media What’s Working ?. AS TOLD BY: Adam Fox Director of Strategic Engagement Austin Montoya Social Media and Online Coordinator.

July 30th – August 1st, 2013 McCormick Place, Chicago, IL Integrating Social Media at Live Events David Brull July 30,

How CareSearch uses social media to promote palliative care and interact with consumers and health professionals Tieman JJ, Koop E CNSA Conference July.

Media Relations in a Social Media World By Julie DeBardelaben Deputy Director of Public Affairs CAP National Headquarters.

Why Go Online? Website Necessities What Consumers Do Online Social Media Use is on the Rise Online Reputation Affects Consumer Decisions Agenda Consumers.

Contact: Zubin Tavaria (650)

Influence of Social Media

Knowing Your Facebook From Your Flickr Dan O’ Neill – -

Social media content: Listening to and engaging with your audience Dom Burch, Senior Director Marketing Innovation and Revenue, Asda 30 th April 2015.

SOCIAL MARKETING FOR RETAIL BRANDS. CHICAGO LONDON NEW YORK EAST RUTHERFORD WASHINGTON, D.C. TRENTON DALLAS SAN FRANCISCO LOS ANGELES A TOP 5 INDEPENDENT.

Smarten up on social media Ralph Savage. The ‘POWER of social media’ slide Almost one billion Facebook users Over 500 million people on twitter LinkedIn.

OCLC Online Computer Library Center 1 Social Media and Advocacy.

Presented by Karen Porter UM School of Business Administration & ImpactOnlineMarketing.com Grow Your Business with Social Media - Without Losing Your Mind!

Social Media for Byways July 15, Let’s Answer the Why.

2 Shocking Stats and Amazing Statistics 3 Americans spend more time on social media than any other major Internet activity, including .

Digital Marketing Strategy Fantastic Oceans Goal is to improve brand awareness and generate fundraising via the digital platforms - Facebook, Twitter,

Colleges and Social Media A challenging opportunity.

Digital Marketing For Small Business Today’s Topic: Social Media Marketing.

A project by Advertise on Facebook Over 1 billion people. Facebook connects with their right ones.

Social Media Networks & Tools: Which Are Best for your Firm? February 25, 2015 Guy Alvarez, CEO Good2bSocial

Marketing and Communications Metrics Nick Mattar Director of Marketing Detroit Regional Chamber.

TITLE Date Social Networking: Crafting the Perfect Social Media Strategy.

Social Media and eGovernment Lasse Berntzen University College of Southeast Norway.

Social Media Marketing

28th April 2016.

This is your presentation title

Business Communications

Social Media Marketing!

The Town of Hinton is committed to helping the non-profit sector thrive in our community. Let the Hinton Connects team help you get your house in order!

Chapter 7 E-commerce Marketing Communications. Chapter 7 E-commerce Marketing Communications.

Lauren Hogan Digital Marketing Manager

Shift Happens 2016.

Social Media Marketing

Introduction to Social Media Marketing

THE CORE FOUR Download these:

The Future of Financial Literacy:

FEBRUARY 29, 2016 SOCIAL MEDIA: WHAT’S GOING ON OUT THERE?

Making the most of social media

Leveraging a Digital Strategy to Better Guide the Crisis Discussion

Social Unleashed: Unlocking the Transformative Power of Social Marketing Doug Laird CMO Wildfire, a division of Google.

A unique, photo and video sharing App with self-destructing photos and videos that live for 24hours before deleting forever.

UL1 - SOCIAL MEDIA Andrew Thorp, Media Relations

Using Social Media to Build and Support Partnerships

Clipping Path Services and Social Media in Online Marketing.

Strategic Social Media

MKTG:5605 Brand Strategy in a Digital World Keeping up with the times

E-commerce 2017 business. technology. society.

The Importance of Integration

Jamie Tatsuno, Communications Manager

SOCIAL MEDIA FOR FOOD TRUCKS: 101

Social Media and Networking: What it is & why it’s important

Training Deck – Social Media/Reputation Management

NEIV November 17, 2018 SOCIAL MEDIA 101.

Why listen to me? Sr. Digital Marketing Specialist for Fastline Media Group Social media is my world Fastline has seen a… 1,044% growth in Facebook audience.

E-commerce 2017 business. technology. society.

VUDU ADVERTISING PRESENTATION

Social Media Marketing as One of the Main Methods of Digital Marketing

Maximizing Your Social Media

Naval Leadership and Ethics Center

Lead Generation Through Social Media

- A PUBLICATION OF THE MIDDLE TABLE -

Social Media Strategy For [CLIENT NAME].

Presentation transcript:

FEBRUARY 29, 2016 SOCIAL MEDIA: WHAT’S GOING ON OUT THERE? FEBRUARY 29, 2016 SOCIAL MEDIA: WHAT’S GOING ON OUT THERE?

DDC | 2 POLITICS Strategies that win. ADVOCACY Identify, educate, and mobilize the voices that matter. TECHNOLOGY Access, insight, and flexibility. COMMUNICATIONS The right message. The right channels. The most experienced, trusted, and proven public affairs firm, mobilizing influencers to take action for the nation’s top corporations and associations. DDC is a member of the Omnicom Family. 20 YEARS. 16+ COUNTRIES EMPLOYEES CLIENTS.

DDC | 3 712% GROWTH MILLION Facebook users in the US 320 MILLION Twitter users in The world 122+ MILLION Members on LinkedIn in the US 175 MILLION Tweets posted per day 77.6 MILLION Users on Instagram in the US 100+ MILLION Snapchat users globally QUICK STATISTICS

DDC | 4 SOCIAL MEDIA IS CONSTANTLY EVOLVING

DDC | 5 Customer service without the phone center Real-time updates Q&A Two-way conversation Understanding the social conversation Identifying influencers Early warning system Crisis communications SOCIAL MEDIA IS CONSTANTLY EVOLVING

DDC | 6 Identify niche audiences who care about your issues Demographics WHO consumers are Age Gender Household income Profession / Title Values WHY consumers act Attitudes Values Beliefs Interest areas Levels of engagement Issue positions Behaviors WHAT consumers do Online behavior Purchase behavior Search behavior TARGETING THE BULLSEYE

Content must be designed for mobile SOCIAL IS MOBILE SNAPCHAT 100% mobile 100M+ users TWITTER 80% of users access via mobile FACEBOOK 934M daily active users on mobile 47% users ONLY use mobile to access FB

DDC | 8 TRENDS Distill complex issues into shareable videos/GIFs/Vines, or eye-catching movement 100M hours of video a day on FB 80% of users watch video content on Twitter Twitter and Tumblr autoplay GIFs

DDC | 9 HOW WE AMPLIFY OUR VOICES FOR PUBLIC TRANSPORTATION And how do we measure success? HOW WE AMPLIFY OUR VOICES FOR PUBLIC TRANSPORTATION And how do we measure success? Multiple platforms Facebook Twitter YouTube Visual elements Photography Sharegraphics Videos Gifs Success is measured beyond page likes 1,076 People shared the post 965 People commented on the post 13,961 People liked the post 272,814 People saw the post VPT utilizes:

DDC | 10 IF THE ROBOTS DON’T TAKE OVER, THE YOUTHS WILL SNAPCHAT 7B video views a day Discover platform From Vox to Buzzfeed to Cosmo. There’s something for everyone. And people are watching Custom filters – sponsored and geotargeted Dedicated brand channels interspersed with video advertisements Amplify your brand Amplify your policies

DDC | 11 IF THE ROBOTS DON’T TAKE OVER, THE YOUTHS WILL SNAPCHAT 7B video views a day Discover platform From Vox to Buzzfeed to Cosmo. There’s something for everyone. And people are watching Custom filters – sponsored and geotargeted Dedicated brand channels interspersed with video advertisements Amplify your brand Amplify your policies

DDC | 12 WHAT TO TAKE HOME CONSTANT EVOLUTION TARGET THE RIGHT AUDIENCE SOCIAL IS MOBILE RISE ROBOTS OR TEENS VIDEO CONTENT

THANK YOU