Section 23.1 The Role of the Buyer Chapter 23 purchasing Section 23.2 The Purchasing Process.

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Presentation transcript:

Section 23.1 The Role of the Buyer Chapter 23 purchasing Section 23.2 The Purchasing Process

The Role of the Buyer Write Two or Three Sentences Describing These Markets Section 23.1

The Role of the Buyer Getting Ready to Sell Section 23.1 organizational buyer One who purchases goods for business purposes, usually in greater quantities than that of the average consumer. Organizational buyers must have knowledge about: §The products they buy §The manufacturing and service operations of their firm

The Role of the Buyer Getting Ready to Sell Section 23.1 Wholesaler and Retail Buyers Forecasting customers’ needs and buy necessary products Planning far in advance of the selling season wholesale and retail buyers Buyers who purchase goods for resale.

The Role of the Buyer Getting Ready to Sell Section 23.1 Six-Month Merchandise Plan Goal of the current year is derived from last year’s sales Buyers ensure there is enough stock for planned sales The end-of-month (EOM) stock figure is related to the beginning-of-the-month (BOM) figure Buyers take into account planned retail reductions During the buying season, a buyer may want to know the open-to-buy (OTB) six-month merchandise plan The budget that estimates planned purchases for a six-month period. open-to-buy (OTB) The amount of money a retailer has left for buying goods after considering all purchases received, on order, and in transit.

The Role of the Buyer Getting Ready to Sell Section 23.1 Four Common Causes of Retail Reduction

The Role of the Buyer Getting Ready to Sell Section 23.1 Benefits of Centralized Buying Coordinates Buyers’ Efforts Creates a Unified Image Power to Negotiate Prices centralized buying The buying process for all branches in a chain-store operation done in a central location.

The Role of the Buyer Getting Ready to Sell Section 23.1 Benefits of Decentralized Buying More Sales Potential More Local Control decentralized buying The buying process in which local store managers or designated buyers are authorized to make special purchases for their individual stores.

The Purchasing Process Section 23.2 Understanding the Process Three Types of Purchase Situations New-Task Purchase (want slip) Modified Rebuy Straight Rebuy want slip Customer request for an item or items not carried in the store.

The Purchasing Process Section 23.2 Understanding the Process Criteria for Selecting Suppliers

The Purchasing Process Section 23.2 Understanding the Process Two Types of Sales and Return Policies Consignment Buying Memorandum Buying consignment buying A buying process in which goods are paid for only after the final customer purchases them. memorandum buying The buying process in which the supplier agrees to take back any unsold goods by a pre-established date.

The Purchasing Process Section 23.2 Understanding the Process Negotiated Terms PricesDating Terms Delivery Arrangements Discounts

The Purchasing Process Section 23.2 Understanding the Process Internet Purchasing reverse auction An auction in which companies post online what they want to buy, and suppliers bid for the contract.