Tau Beta Pi The Engineering Honor Society University of Maryland Chapter Corporate Sponsorship Outreach Plan Brynn Mayo Barry McMenamin ENGL393

Tau Beta Pi The National Engineering Honor Society University of Maryland Chapter Qualifications Top 1/8 th of Junior Class Top 1/5 th of Senior Class Exemplary Character Events Community Service Professional Development Social Awards Secretary’s Commendation 15 Awards Chapter Projects Award 28 Awards RC Matthews Outstanding Chapter Award 13 Awards 16 Honorable Mentions (2 nd Place) Tau Beta Pi Corporate Sponsorship Presentation

Why Sponsorship? More Member Involvement Increase in Chapter Activities Renovation of Lounge 81% of Members Feel TBP Needs $$ Corporate Relationships Benefit Members Tau Beta Pi Corporate Sponsorship Presentation

Who Benefits? Tau Beta Pi Chapter Money for Activities Relationships with Sponsors Jobs Internships Interpersonal Communication Skills Improving Facilities Corporate Sponsors Exposure to top Engineering Students Chance to Speak at a General Body Meeting Advertising on Tau Beta Pi’s Website Association with Community Oriented Events General Marketing to University of MD Students Tau Beta Pi Corporate Sponsorship Presentation

Some Useful Statistics Tau Beta Pi Corporate Sponsorship Presentation

Qualifications Brynn Mayo Communications Major Worked in Corporate Sales for Taste of DC Unbiased Opinion Interested in Marketing and Sales Barry McMenamin President of Tau Beta Pi Access to Tau Beta Pi Members Executive Board Passionate about Tau Beta Pi Awareness of Potential Sponsors Tau Beta Pi Corporate Sponsorship Presentation

SWOT Analysis Strength Members Have High Educational Achievement Weakness Financial Constraints Opportunity Creative Ideas for School Year Threat Timing: Near End of Fiscal Year Tau Beta Pi Corporate Sponsorship Presentation

Strategic Marketing Plan 1. Create Sponsorship Opportunities Packet 2. Research Potential Sponsors 3. Find Decision Makers 4. Complete a Needs Assessment for Potential Sponsors 5. Create a Contract for Sponsorship 6. Enact Contract Tau Beta Pi Corporate Sponsorship Presentation

Citations Horting, Karen. Society of Women Engineers. Current Status and Statistics: Statistics on Women in Engineering. Tau Beta Pi Corporate Sponsorship Presentation