Community-Based Prevention Marketing (CBPM) for Policy Development Carol A. Bryant, PhD 1, Anita Courtney, MS, RD 2 Robert J. McDermott, PhD 1 Jim Lindenberger,

Slides:

Advertisements

Similar presentations

What You Will Learn From These Sessions

Advertisements

Barbara Emanuel, Manager Toronto Food Strategy Toronto Public Health April 17, 2013 The Toronto Food Strategy: Integrating Food into Local Government.

Program Planning: Community Nutrition Assessment

Elizabeth Medlin, MPH Global Water, Sanitation, and Hygiene Team Environmental Health Services Branch U.S. Centers for Disease Control and Prevention Rick.

Evaluability Assessments: Achieving Better Evaluations, Building Stronger Programs Nicola Dawkins, PhD, MPH ICF Macro.

Program Planning: Community Nutrition Assessment

Tallahassee Childhood Obesity Prevention (COPE) Coalition Logic Model Assumptions The community will be motivated to become agents of change. Obesity is.

Healthy North Carolina 2020 and EBS/EBI 101 Joanne Rinker MS, RD, CDE, LDN Center for Healthy North Carolina Director of Training and Technical Assistance.

Developing Advocacy Programs for Adults and/or Youth Presentation for APHA CEI Workshop #2019 November 5, 2006 Caroline H. Sparks, Ph.D., Associate Professor.

Make the Move: Implementation of the U.S. Physical Activity Plan National Coalition for Promoting Physical Activity (NCPPA) A Roadmap to Get America Moving.

Every Woman Southeast REPRODUCTIVE LIFE PLANNING COMMUNITY GRANTS

TEMPLATE DESIGN © IntroductionConclusions and Future Directions Acknowledgements  CCOHF is a grassroots community organization.

The Healthy Mothers, Healthy Babies Plan: An assessment of South Carolina’s efforts to reduce infant mortality and improve maternal and child health outcomes.

Live Healthy Napa County Creating and Sustaining a Common Agenda.

Lessons from RAPID’s work on research-policy links John Young.

Metropolitan Planning Council November 3, 2010 Obesity in Chicago: The Problem and Some Solutions Adam B. Becker, PhD, MPH Executive Director.

Cover Slide Add presentation title Presenter name and position title Date of presentation.

Assuring the Implementation of Effective Public Health Strategies for Nutrition.

Convergence Partnership 2007 Robert Wood Johnson Foundation W.K. Kellogg Foundation Kaiser Permanente The California Endowment Nemours Health and Prevention.

Michalis Adamantiadis Transport Policy Adviser, SSATP SSATP Capacity Development Strategy Annual Meeting, December 2012.

Rural Public Health Preparedness: Setting the Agenda for Change Michael Meit, MA, MPH, Director, University of Pittsburgh Center for Rural Health Practice;

Where the Home Is Matters Planning for Healthy and Equitable Communities Julie West, MPH Jim Krieger, MD, MPH Public Health – Seattle & King County May.

Yale Rudd Center for Food Policy and Obesity Carol A. Hazen, M.S. Director of Advocacy Resources Food Marketing Initiative

Tony Karbo, Ph.D. AHSI/UPEACE Africa Program.  Action or inaction taken by interested entities such as NGOs, Think Tanks, government departments, ministries,

Community Nutrition. Aims to prevent problems related both to food insufficiencies and excesses, and to promote well- being through a secure and safe.

Nashville’s CPPW Corner Store Initiative: Methods and Measurement Celia Larson, PhD Director of Evaluation Alisa Haushalter, DNP, RN Project Director Bill.

WHO/OMS Improving and increasing investments in the health outcomes of the poor Macroeconomics and Health in context Dr. Sergio Spinaci, WHO Senegal, February.

Presentation to: Presented by: Date: Developing Shared Goals in Public Health, Coalition Building, and District Partnership Success Chronic Disease University.

1 Patricia J. Volland, MSW, MBA Director, Social Work Leadership Institute Senior Vice President of Administration and Finance New York Academy of Medicine.

Improving Food and Physical Activity Environments: What Local Health Departments Can Do Statewide Public Health Department Meeting (Annual Conference of.

05_XXX_MM1 Introducing Medical Abortion: Thinking Strategically Peter Fajans MD MPH and Ronnie Johnson PhD UNDP/UNFPA/WHO World Bank Special Programme.

Facts and Figuring it Out How to Complete the Healthy School Report Card.

November 12, 2015 A Coalition Approach to Improving Food Access Adam B. Becker, PhD, MPH Executive Director.

HLED 407 MARYAM JAFARI & MEGHAN JACOBSON SMART: Social Marketing Assessment and Response Tool.

Cancer Prevention and Control Research Network This presentation was supported by Cooperative Agreement Number DP SIP from the Centers for.

Community Mobilization to Improve Population Health Elaine J. Alpert, MD, MPH Adjunct Professor College of Health Disciplines HESO 449 January 2011.

Clarifying the Evaluation Focus in a Complex Program Context Howard Kress, PhD* Natalie Brown, MPH** *Battelle Memorial Institute, with National Center.

Session 4 Agenda 1. Strategic Prevention Framework Sustainability Step 4: Implementation Step 5: Evaluation 2. Bringing It All Together 2.

INTRODUCING THE PSBA-GTO ACT FOR YOUTH CENTER OF EXCELLENCE IN CONSULTATION WITH HEALTHY TEEN NETWORK Planning for Evidence-Based Programming.

Strategies for State Oral Health Program Workforce Capacity Development TUESDAY, NOVEMBER 3 STEVE GEIERMANN DDS BEV ISMAN RDH MPH HARRY GOODMAN DMD MPH.

Steps Towards Sustainability Jim Krieger, MD, MPH Steps National Grantees Meeting June 5, 2007.

1. The Convergence Partnership: Defining and Tracking the Success of Innovation, Collaboration, and Community Change for Health Equity Jme McLean, MCP,

What lessons are there for the prevention and control of chronic diseases in Europe? Policy Brief on National Diabetes Plans in Europe Jelka Zaletel National.

The findings and conclusions in this presentation are those of the author and do not necessarily represent the views of the CDC. The Federal Framework.

Mobilizing Communities to Support Healthy Foods Missty Lechner Advocacy Project Director American Heart Association.

COMMUNITY FOUNDATION OF NORTHWEST MISSISSIPPI

North Carolina Cooperative Extension

Collaborative Effort to Improve Oral Health Access in Chicagoland

The Alberta Policy Coalition for Chronic Disease Prevention (APCCP): An Innovative Community-University Partnership to Address Obesity and Chronic Diseases.

American Evaluation Association Annual Conference

Designing Effective Evaluation Strategies for Outreach Programs

Kingdom of Saudi Arabia COLLEGE OF HEALTH SCIENCE at Al-Lith

SNAP-Ed Evaluation Framework: Breakfast with Andy

Engaging Unusual Suspects: Use the Community Coalition Action Theory to Broaden Community Impact Lauren Morris, MPH This publication was supported by the.

Effective Athlete Advocacy

Community Health Collaboration:

Module 2: Orientation to the Role of an Advisory Coalition

Social Work & Social Welfare: An Invitation (3rd ed.)

Introduction to the Systems Change Process

Comprehensive Prevention School-Based Oral Health Program

A 10-year Plan Presented by: Andrea Ridgway, MS, RD, LD, CDE

CCLDPHN Presentation June 2017

[Event/Course/Program Title]

Introduction to Public Health Nutrition

NC Preschool Pyramid Model Leadership Team Summit January 9-10, 2019

Environmental Public Health Leadership Institute

Public Policy Management in Nepal: Context and Issues

Public Policy Management in Nepal: Context and Issues

SUSTAINABLE TOURISM HANDBOOK FOR EASTERN AFRICA: Aims and objectives

Program Planning: Community Nutrition Assessment

Presentation transcript:

Community-Based Prevention Marketing (CBPM) for Policy Development Carol A. Bryant, PhD 1, Anita Courtney, MS, RD 2 Robert J. McDermott, PhD 1 Jim Lindenberger, BS 3 Mark A. Swanson, PhD 4 Mahmooda Khaliq, MHS, CPH 1 Alyssa Mayer, MPH, CPH 1 Anthony D. Panzera, MPH 1 Tali Schneider, MPH, CHES 3 Ashton Wright, MPH 4 Brian Biroscak, MA, MPH 1 1 Florida Prevention Research Center, University of South Florida, Tampa, FL 2 Chair, Tweens Nutrition and Fitness Coalition 3 Social Marketing Group, University of South Florida, Tampa, FL 4 College of Public Health, University of Kentucky, Lexington, KY

Working Upstream

Community Wisdom and Control + Social Marketing + Public Health Advocacy _________________________ Sustainable Change

CBPM for Policy Development Flow Chart

Get Ready! Step 1 Goal: To build a strong foundation. Overview of the framework Roles & responsibilities

Get Ready! Step 2 Goal: To determine what should be changed. Review evidence-based policies. Reduce the set of options.

Get Ready! Step 3 Goal: To select one or two policies to promote. Assess each policy’s Impact Political Feasibility High Low High Low Feasibility Mid

High Low High Low Feasibility Mid Corner Stores Good Food in Gov’t Grocery Store in Low- Income Neighb. Community Food Ctr. Ice Skating Rink Joint Use School Facility

Get Set! Step 4 Goal: To define priority audiences. Select those that most influence: (1)Beneficiaries (2)Stakeholders (3)Policy makers

Get Set! Step 5 Goal: To build common ground. Understand each group’s viewpoint Use insights to build common ground Formative Research 51 neighborhood residents A group interview with youth Six policy makers Six store owners 4 experts

Get Set! Step 6 Goal: To create a marketing plan for policy change. Based on the results of Step 5 (LISTEN) the team creates a systematic plan: (1)Policy goals (2)Policy targets (3)Target values and concerns to be addressed (4)An advocacy frame (5)Allies to mobilize (6)Opponents to disarm (7)Advocacy tactics (8)Measures of success

Final Policy Goal To make Lexington one of the first cities to ensure that all citizens have the opportunity to choose healthful foods wherever they live, work, or play.

Go! Step 7 Goal: To monitor & evaluate Monitor implementation Assess impact Modify activities Share results Celebrate! Step 8 Goal: To follow the plan Follow the blueprint Build advocacy skills for: Agenda setting Letters to the editor Elevator speeches Policy briefs

Thank you! This research was supported by grant number U48DP from the Centers for Disease Control and Prevention (CDC). The contents of this presentation are solely the responsibility of the authors and do not necessarily represent the official views of the CDC.