Our subject is… 7. TRAVELERS IN KOREA AND FOREIGNERS LOOKING FOR A JOB IN KOREA One of the groups talked about providing help to travelers in Korea (like travel guides and other services). We also think it would be good idea to target foreigners in Korea (people looking for a job or in need of various services). What do you think Cityholic can do for them? How? Make a clear plan and explain your ideas.

Needs of foreigners To get their Needs…

Needs of foreigners We have to know How they get job information? What difficulties they have? Where they usually work on? Why they come to Korea? Etc...

How they get job information? Needs of foreigners Community of foreigners Online ① ②

The biggest community site for foreigners. Korea, China… Worldwide ①

If you see left picture, there is world categories, then you can search help- wanted advertisement by countries.

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Needs of foreigners What difficulties they have? No connection

Connections in Korea Community to get job information in Korea Needs of foreigners

Cityholic Korea job sites (SaramIn, Albamon, Incruit ) LinkedIn English version OXO SNS channel OOO Hiring foreigners OXO Online chatting service OXX Target marketing for foreigners OXX O2O service XXX

Strengths of Cityholic Needs of foreigners

Strengths of Cityholic Needs of foreigners

Help foreigners to make connections in Korea Development of community platform in Cityholic application Meet in offline practically to get more various experience

O2O (Online to Offline) Marketing

O2O (Online to Offline) Marketing DIVISIONO2O SUBJECTEnterprise centered STRATEGYNew business, business strategy FIELDALL BASEPLATFORM BASED TECHNOLOGYCostumer Identification, Payment centered : A business strategy that an online company expand to offline channel and build a new business model

EXAMPLES OF O2O SERVICE -DAUM KAKAO -STARBUCKS

EXAMPLES OF O2O SERVICE KOREA Major O2O business

CITYHOLIC Partnership with Offline study café (using O2O service ) Activate Community Platform Develop community board in Cityholic app Sharing useful job information freely Encourage Offline meeting Offer café coupons Reservation service by app Offer Official Meeting place Place for Freetalk and Giving a party Meeting place for companies and applicants Marketing channel tools Advertisement at shopsPut up a poster and a QR code Promotion on Community site Write a promotion or pop up banner ad on Popular community of foreigners site SNS Marketing Using Hashtag, marketing on SNS (Facebook, Instagram, Blog)

Coupon Reservation service Offer meeting place

Put up a poster and a QR code Advertisement at shops

EXAMPLES OF USING CAFÉ FOR MARKETING 1. English academy “ lzone café ” Communicate with foreigners giving a party

EXAMPLES OF USING CAFÉ FOR MARKETING 3. Local government- University for start-up business Start-up business café Study, seminar, education program Networking program with investors and mentors

EXAMPLES OF USING CAFÉ FOR MARKETING Supporting employment institution employment notice, information employment calendar writing tip for resume special lecture Mentoring service Job café organized by the Seoul city government 2. Public-private partnership organization

EXAMPLES OF USING CAFÉ FOR MARKETING 4. Foreigner-Korean matching study café ‘BESTFRIEND’ STUDY CAFÉ Culture and education Studying foreign languages with foreigners in a free atmosphere.