immaterial Digital Sharing Access Fluid User-Friendly Edit Low-Cost Easy Music 2.0 Remixable copy.

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Presentation transcript:

immaterial Digital Sharing Access Fluid User-Friendly Edit Low-Cost Easy Music 2.0 Remixable copy

Music 2.0 Web 2.0

Music 2.0 Web 2.0

Plataform Digital sharing Folksonomies Beta version User-generated content Social networks Web 2.0 Prosumer Tags Collective knowledge on-line aplications Collaboration Open-Source

path music recorded

Phonograph - Gramophone Radio K7 Walkman Vinyl CD mp3 i-Pod

?

?

who cares ?

average daily time spent in listening to music

Daily time spent in listening to music per ager group

internet

52%

internet

Have you ever used internet or ?

in ? ♫ €

79%

€ in ♫

CD’s

61%

CD’s

39%

... those who ? buy

Frequency

CD’s / week

5%

CD buying frequency within CD buyers

Downloaders ?

100%

15% 85%

15%

Frequency

Downloads/ week

31%

VS 5% 31% Cd’s

Frequency of music downloading within downloaders

who are they ?

Digital music consumers by age

Digital music consumers by age and internet usage

profile

40% youth downloads

50% youth downloads internet users +

hardware

mp3 ? player

35% with mp3 player

35% 65% with mp3 player without mp3 player

15%

35% with mp3 player

35% with mp3 player 15% Dowloaders

expectations management

mp3 player by age

mobile phone

90%

12%

listen to music

participation gap

36% downloads internet users

14,4% sharing internet users

36% 14,4% ≠

36% 14,4% >

skills divide

skills within internet users

variety

internet allows me to hear more bands and musical genres

reasons

so what?

♫ 2.0

thank you

the end