immaterial Digital Sharing Access Fluid User-Friendly Edit Low-Cost Easy Music 2.0 Remixable copy
Music 2.0 Web 2.0
Music 2.0 Web 2.0
Plataform Digital sharing Folksonomies Beta version User-generated content Social networks Web 2.0 Prosumer Tags Collective knowledge on-line aplications Collaboration Open-Source
path music recorded
Phonograph - Gramophone Radio K7 Walkman Vinyl CD mp3 i-Pod
?
?
who cares ?
average daily time spent in listening to music
Daily time spent in listening to music per ager group
internet
52%
internet
Have you ever used internet or ?
in ? ♫ €
79%
€ in ♫
CD’s
61%
CD’s
39%
... those who ? buy
Frequency
CD’s / week
5%
CD buying frequency within CD buyers
Downloaders ?
100%
15% 85%
15%
Frequency
Downloads/ week
31%
VS 5% 31% Cd’s
Frequency of music downloading within downloaders
who are they ?
Digital music consumers by age
Digital music consumers by age and internet usage
profile
40% youth downloads
50% youth downloads internet users +
hardware
mp3 ? player
35% with mp3 player
35% 65% with mp3 player without mp3 player
15%
35% with mp3 player
35% with mp3 player 15% Dowloaders
expectations management
mp3 player by age
mobile phone
90%
12%
listen to music
participation gap
36% downloads internet users
14,4% sharing internet users
36% 14,4% ≠
36% 14,4% >
skills divide
skills within internet users
variety
internet allows me to hear more bands and musical genres
reasons
so what?
♫ 2.0
thank you
the end