PASSION POINTS ENTERTAINMENT. THE ENTERTAINMENT SEGMENTATION Base: All Adults 15+ Source: GB TGI 2015 MUSIC LOVERS THEATRE LOVERS FILM LOVERS 8.4m 2.0m.

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Presentation transcript:

PASSION POINTS ENTERTAINMENT

THE ENTERTAINMENT SEGMENTATION Base: All Adults 15+ Source: GB TGI 2015 MUSIC LOVERS THEATRE LOVERS FILM LOVERS 8.4m 2.0m 1.4m 16% 4% 3% MARKET SIZE % OF GB POP ENTERTAINMENT LOVERS 10.2m 20% Groups based on those who go to the cinema, theatre or music concerts once a month or more

DEMOGRAPHIC PROFILE Base: All Adults 15+ Source: GB TGI 2015

MEDIA CONSUMPTION Newspapers Magazines TelevisionOutdoor Media Radio Base: All Adults 15+ Source: GB TGI 2015

TOP MAGAZINES – BY INDEX FILMTHEATREMUSIC Triathlon335 2.Esquire329 3.Mixmag319 4.Match Total Film T Empire Brides295 9.Prima Baby & 292 Pregnancy 10. Performance Bikes283 1.Mixmag Triathlon Angler’s Mail963 4.SuperBike945 5.ELLE Decoration424 6.Prima Baby & Pregnancy917 7.Performance Bikes905 8.Esquire898 9.EVO Trout & Salmon859 1.Mojo292 2.SuperBike287 3.NME278 4.BBC Music283 5.Top of the Pops285 6.Tractor & Machinery255 7.Wedding265 8.Mixmag338 9.Performance Bikes You & Your Wedding219 Base: All Adults 15+ Source: GB TGI 2015

122 WORD OF MOUTH – BY INDEX Source: GB TGI 2015 INTERNETRADIOTELEVISION CHAMPIONS: THEATRE NEWSPAPERS Base: Entertainment Lovers MAGAZINES CONNECTORS: THEATRE INFLUENCERS: THEATRE

ADVERTISING CATEGORIES 38% more likely to be heavy spenders of skincare and cosmetics & 104% more likely to upgrade their mobile phone every 12 months Source: GB TGI 2015 Entertainment Lovers are…

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