Paul Tang Chairman
Gary Sain President & CEO
Orange County TDT + 9.4% Metro Orlando Occupancy + 6.3% Orange County + 7.3% Metro Orlando Demand + 8.8% Orange County % Industry Success Measures Calendar Year 2010 vs TDT from Comptroller’s Financial Report to Visit Orlando Metro Orlando Avg. Daily Rate - 1.5% Orange County - 1.4%
Industry Success Measures Calendar Year 2010 vs Event AttendanceAirports YTD OCCC Attn All Events + 9.4% DMO-Issued, Non-Center Attn + 4.4% Rm Nights % Definites Issued - # + 0.2% + 9.6% - 1.2% Definite Attendance + 5.1% CityWide + 6.2% In-House Executive + 1.4% Definites Issued OIA Passengers + 3.0% + 3.5% Int’l + 9.0% Domestic Orlando Sanford Airport % % Int’l % Domestic Convention & Tradeshow Attn % In-House Executive CityWide
Visitors to Orlando 3.0% 2.3% Sources: Tourism Economics Feb 2011 Forecast; Office of Travel & Tourism Industries; D.K. Shifflet & Associates 5.7%
Meetings & Conventions
Overnight Convention – Group Meetings Source: D.K. Shifflet & Associates
Sales Focus
26% New Groups
Attendance Increases 960 more attendees 8% increase from the 2010 Expo in Orlando 3,370 more attendees 9.5% increase from the 2009 meeting in New Orleans 3,370 more attendees 9% increase from the 2010 meeting in Atlanta Over 1,700 more attendee 9% increase from their 2009 convention in Las Vegas
Key First Quarter Bookings & , 2015, 2017
Marketing & Attendance Building Initiatives International Attendance Builders Attendance Building Videos Complimentary customized website Pre-Promotional opportunities Promotional Orlando brochures “Save the Date” mailings, Magicards
Medical City Tour
Operation Connect Over 1000 Face to Face Meetings with Clients in 2010
Arrowhead Conference and Events, April 2011 MICE FAM, May 2011 Executive Leadership Forum, June 2011 Corporate FAM, June 2011 SITE FAM, June 2011 Food, September 2011 Destination Education 2011 Upcoming Events
ConferenceDirect FAM, March 2011 Sports FAM, March 2011 Pre-RCMA FAM, January 2011 Destination Education 2011
Industry Events
Future Industry Events
Top Destinations for the Largest Tradeshows in 2010 Vegas Orlando Chicago Orlando takes 2 nd place, with 25 shows, representing a 10 percent share
Leisure Marketing
New Consumer Website
Mobile Solutions
Target Audience
Advertising
Cable (NCC) in NYC - Print: People en Espanol Latina Teens Ser Padres - Digital Univision.com Peopleenespanol.com Elnuevoherald.com - Direct Marketing – May e-blast - Vacation Makeover Tie-in: TBD 2011 Creative Hispanic Marketing
-Print: - Odyssey Couleur - Rolling Out Atlanta - Upscale - Black Meetings & Tourism - Radio: Cleveland, Philadelphia, Washington DC - Direct Marketing – February & May - Digital -HelloBeautiful.com -BlackPlanet.com -RadioOne.com -Essence.com -MochaManual.com 2011 Creative African American
Family Circle Promotion
Leisure Marketing - Global
Colombia Campaign
Brazil
Chevy Orlando
AirTeam Orlando Addressing UK charter challenge Additional lift from Brazil Air France starting service June 8
Travel & Tourism is Economic Development For every 85 incremental visitors to Orlando, 1 job is created