Abracadabra: SCALE Marketing through your partner channels 1 tool, and 1 paradigm shift Shawn Briscoe

red hat is this big.

the whole world of innovation is way freaking bigger.

Red Hat Employees: 3000

Google has 20,000 employees.

MSFT has 93,000 employees.

IBM

S

Our model: To be the catalyst in communities of customers, developers, and partners creating better technology the open source way.

Our model: To be the catalyst in communities of customers, developers, and partners creating better technology the open source way.

The Zift123 Process Red Hat Marketing  Newsletters  Case Studies  Webinars  Micro-sites  Videos  Research Reports  s  Product Data Sheets Zift Marcom  Nurture Campaigns  Call to Action Programs  Product Updates and Offers Zift 123 Set Look Load List Run Campaign Partner Prospect Client Partner Prospect Client PartnerProspect Client

How many partners do you have? What if partners could be a force-multiplication of your marketing team?

Red Hat Employees: 3000

S

What is the size of the audience your partners have the potential to reach?

Red Hat Employees: 3000

S

What if you could reach the combined audience with a unified voice?

do you have any questions for me (for us) ?