Case Study Of BC MOMA MADE BY MAX (XIAOQING) MA AAD 610 FALL TERM.

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Presentation transcript:

Case Study Of BC MOMA MADE BY MAX (XIAOQING) MA AAD 610 FALL TERM

Brief Overview  The Broadway Cinematheque  Opened in 2009 Located in Beijing  The only art house cinema in Mainland China

Economic Scan  Broadway Circuit  EDKO Films Ltd.  The New Film Association  William Kong

Bonus on leasing  Unique Rental agreement with BC MOMA  A ￥ 10,000 rental fee /M  ≥ ￥ 10,000 box office income 30% bonus sharing

Box office records YearBox office record Number of audience Screenings ,00007, ,000010, ,000013, ,000014,

Promotion Opportunities  Online promotions  The coming events of international film festivals  An increase number of potential audience

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