PLANNING, COMMUNICATION AND EVALUATION MODELS Oyinda Osibanjo H 671

THE INTERACTIVE DOMAIN MODEL (IDM) BARBARA KAHAN DAVID GROULX JOSEPHINE PUI-HING WONG

THE INTERACTIVE DOMAIN MODEL (IDM)  Comprehensive best practices  Adaptable to the local context

WHAT ARE BEST PRACTICES ? Activitices/ Processes ValuesTheories Understanding of the Environment Evidence

ELEMENTS OF THE IDM  Underpinnings:  Values, ethics and goals; theories, concepts, and beliefs, evidence  Understanding of the Environment  Practice *Interactive and mutually influencing.

IDM FOR BEST PRACTICES

QUALITIES EMBEDDED IN THE IDM Contribution of values to best practices Increases awareness of broader society- wide environmental influences Focuses on processes as well as outcomes to build a strong foundation Sensitivity to local conditions Explicit the underlying values, beliefs and analyses Integration of theory into practice Importance of the organization in achieving best practices

CONSEQUENCES OF CONSISTENCY AND INCONSISTENCY  Consistency among the domains  crucial to effective practice  contributes to positive outcomes.  Misalignment  Increases the chances of negative outcomes  Note *Best practices will not occur unless values, theories, evidence, and other domains are concretely translated into processes and activities.

Prepare a strong foundation for action. Develop an action and evaluation plan Implement, reflect and document. Revise

POSITIVE IMPACTS OF IDM Positive impacts of IDM Consistency with principles /values Ability to address organizational- related issues Comprehensive/ systemic planning Group cohesion Health promotion and research knowledge/skills

CHALLENGE WITH USING IDM  Resource intensive  Conflicts between IDM and traditional approaches  Complexity of IDM

COMMUNICATION FOR BEHAVIORAL–IMPACT: (COMBI) An Integrated Model of Health and Social Change Everold Hosein Will Parks Renata Schiavo

COMBI’S THEORETICAL FOUNDATION Marketing Mass communications SociologyAnthropology Information- education- communication Social mobilization

COMBI’S KEY FEATURES COMBI’s Planning Methodology (HIC)  Hear about the new behavior  Informed about it  Convinced that it is worthwhile (DARM)  Decision to do something about our conviction  Action on the new behavior  Re-confirmation that our action was a good one  Maintain the behavior

THE FIVE INTEGRATED COMMUNICATION ACTIONS

FIVE MOBILIZATION AND COMMUNICATION ACTION AREAS. Advocacy and public relations activities Community Mobilization Advertising Personal selling and Interpersonal communication Raise awareness.

ROLE OF COMBI IN HEALTH PROMOTION

CHALLENGE WITH USING COMBI  Alone cannot and does not always generate development.  Requires substantial resources  Should not be promoted as having universal applicability

LET’S DISCUSS Are there any similarities, differences, (or absence of) between TTI and these two modelS (IDM and COMBI)?

THE LOGIC MODEL RALPH RENGER AND ALLISON TITCOMB

THE LOGIC MODEL A logic model is a visual representation of a plausible and sensible method of how a program will work under certain conditions to solve identified problems. (Bickman, 1987; Dwyer, 1997; Julian, Jones, & Deyo, 1995).

SIMPLE PUT….. Logic models are fundamental first steps in program evaluation.

TWO MAIN FEATURES OF THE LOGIC MODEL Visual representation Relationship of elements

THE ATM APPROACH Identify Antecedent Conditions Target Antecedent Conditions Represent Measurement Issues

IDENTIFY ANTECEDENT CONDITIONS

EVOLVING UNDERLYING RATIONALE

APPLYING THEORY……

EVENTUALLLY……

NOTE …. This first step is  Time consuming  Resource intensive The outcome is worth the effort

TARGET ANTECEDENT CONDITIONS

WHY SHADE…… Target causal factors Avoid activity traps Conceptualize Identify & understand outcome

REPRESENTING MEASUREMENT ISSUES

Question here is…….  Which outcomes need indicators?  To assess expected changes during the course of the program Example  Problem - Bone fractures in the elderly  Time frame - 4 weeks  Outcomes being targeted - knowledge and self-efficacy  Indicators to assess change - knowledge and self-efficacy instruments *** Essential components necessary for writing an objective,

CLASS ACTIVITY Choose a problem and use the logic model as a guide for the program evaluation