©2013 Attributor, A Digimarc Company Anti-Piracy Solution Guardian Service Overview

— Slide 2 — ©2013 Attributor Digimarc Guardian Disrupts Piracy Distribution

— Slide 3 — ©2013 Attributor How The Process Works Step 1: Discovery Discovering Infringement Automated and manual search Direct site queries Filesharing sites Forum/feeder sites Regional sites Search-engine queries Access to sites without built-in search engines Replicate behavior of pirates Iterative revision of crawling methodology Standard title settings automatically prioritized based on number of infringements found Sites with more piracy are crawled more frequently

— Slide 4 — ©2013 Attributor How The Process Works Step 2: Verification Verifying and eliminating false positives Differentiates from other anti-piracy services Two levels of human validation Brings false positive rate to near zero Accelerates machine learning through replication of pirate/human behavior

— Slide 5 — ©2013 Attributor How The Process Works Step 3: Enforcement Removing and blocking pirated links and measuring compliance DMCA/EU takedown notices issued for every validated infringement Sent directly to site operators Additional enforcement features Hosting-service providers DNS Providers Payment-service providers Ad networks Search Engine Delisting

— Slide 6 — ©2013 Attributor How The Process Works Search Engine Link Removal All valid infringement links on filesharing sites removed from Google and Bing/Yahoo Search Result Pages (SERP) Approximately 96% of global search engine traffic occurs through these engines Links typically removed from SERP within 48 hours of first entry into Digimarc Guardian Powerful tool in deterring “casual” piracy (searching for pirated content via search engines rather than direct queries), the most common form of book and text piracy

— Slide 7 — ©2013 Attributor Three-Level Site Escalation Process Aimed at improving responsiveness of otherwise non-responsive websites and hosts Level 1 Level 3 Reduces and Removes Pirated Content DMCA Notices Sent to infringement Site Link submission to Google from removal from SERP Escalation to hosts “legally obligated to remove content if they wish to retain Safe Harbor under DMCA” Can improve overall responsiveness of an otherwise non-responsive site Level 2 Domain Registrars Payment Services Ad Networks Certificate Authorities Each of these providers has language in their terms of service agreement that requires their customers (site) not to engage in illegal activity Failure to comply can result in suspension of account

©2010 Digimarc Corporation | Company Confidential August 2008 Bruce Davis