August 2014 Viewing Trends Overview

Irish adults aged 15+ watched TV for an average of 3 hours and 18 minutes each day in August % (3hrs 1 min) of this viewing was live with the other 9% (17 mins per day) time shifted. Total Viewing August 2014 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

Housekeepers watched 3 hours 30 mins of TV daily in August 2014 Average Minutes Viewed Daily Aug 2014 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

PVR ownership is now at 57%. The vast majority of viewing is to live TV. The % of live TV viewing has remained static year on year for individuals and has decreased slightly for younger audiences. TV Viewing Live v Time shift Year on Year Aug 2014 v Aug 2013 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National PVR Ownership Sept % Sept %

TAM Ireland subscribing channels reached 89% of housekeepers, 89% of housekeepers with kids, 82% of ABC1 adults and 82% of yr olds each week in August Weekly reach of TAM Ireland subscribing channels Aug 2014 Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

Total Commercial Impacts Aug 2014 Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

Average Number of Commercial Spots seen per Day August 2014 AudienceAverage Number of Spots seen per Day Individuals 4+34 Adults Adults Adults Adults Adults Adults ABC128 Housekeepers44 HK with Kids35 Children19 Source: TAM Ireland Ltd / Nielsen TAM Based on ROI Commercial Channels, Consolidated, National

Top 10 Advertisers August 2014 Based on 30” sec 000s, Individuals 4+ Source: TAM Ireland Ltd / Nielsen TAM Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National 1 PROCTER & GAMBLE IRELAND 2 BSKYB LTD 3 DIAGEO 4 UPC 5 UNILEVER 6 RECKITT BENCKISER 7 LIDL IRELAND GMBH 8 LOREAL 9 EIRCOM 10 ALDI STORES LTD

Share & Reach August 2014 Individuals