Vietnamese behaviors in watching movies - 34% receives the calls even while movies are on cinema.

Executive Summary 20’s go to cinema most often among the age groups As the way to check the latest movie information, friends, web/FB are common in general while 30’s have strong preference in Film forums Facebook is the common website for getting movie information for 10’/20’s, while 30’s rely on 123phim.vn/ Lotte Cinema is the common choice for 10’s while 30’s choose Galaxy Cinema. More than 80% buy food / snacks when going to see movies 34% receives calls even when watching movies

How often do you go to watch movies at cinema? 20’s go to cinema most often among the age groups

When do you decide what movies to watch? More than 2/3 fix the movies to watch before coming to theatres

How do you check the latest movie information? Friends, web/FB are common in general while 30’s have strong preference in Film forums

Which website do you usually update information about new movie? 10’s / 20’s rely on Facebook while 30’s are on 123phim.vn

How do you make seat reservations? More than half buy tickets directly at cinema. Ratio higher among 30’s.

Which theatre do you go most? Lotte Cinema is the common choice for 10’s while 30’s choose Galaxy Cinema.

Why do you choose the theatre? Location comes to the top followed by price

What do you do with your mobile phone when watching movies? 2/3 turns to silent mode.

What do you do when you receive calls while watching movies? 34% receives calls even when watching movies

Do you buy food and drink when watching movies? More than 80% buy food / snacks when going to see movies

What types of movies do you see most? Hollywood most popular. Half of 30’s watch Vietnamese

Tell me one movie that you recommend this year Big hero 6 Transformer 4 How to train your dragon 2 Maleficent Hương Ga Quả Tim Máu Guardians of the galaxy Scandal Teenage Mutant Ninja Turtles Jessabelle

Survey information Vietnamese behaviors in watching movies 500 male / female Vietnamese above 18 years old in big cities. Conducted on Nov 17 – Nov 21