Ipsos Affluent Survey Asia Pacific 2015 Phoenix Chinese Channel in 4 key markets in Asia

Ipsos Affluent Survey Asia Pacific Ipsos Affluent Survey Asia Pacific IASAP (Previously known as PAX) Conducted by Ipsos MediaCT CATI – Computer Aided Telephone Interviewing (recruited and screened via CATI), continue main survey via CATI or complete the remaining survey through online Aged and affluent/ business decision maker/ top management 10 markets* - Hong Kong, India (Mumbai, New Delhi, Bangalore), Jakarta, Seoul, Kuala Lumpur, Manila, Singapore, Taipei, Bangkok, Australia (Sydney & Melbourne) *Phoenix subscribes to 4 markets – Hong Kong, Singapore, Kuala Lumpur and Taipei

There are 895,238 Ipsos Affluent Survey Asia Pacific affluent, business decision maker or top management audience watched Phoenix Chinese in past 30 days. (4 cities - Hong Kong, Singapore, Kuala Lumpur and Taipei) Source: Ipsos Affluent Survey Asia Pacific 2015 (Q – Q2 2015); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000)

There are 1,094,515 Ipsos Affluent Survey Asia Pacific affluent, business decision maker or top management audience watched Phoenix Chinese or Phoenix InfoNews in past 30 days. (4 cities - Hong Kong, Singapore, Kuala Lumpur and Taipei) Source: Ipsos Affluent Survey Asia Pacific 2015 (Q – Q2 2015); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000)

Phoenix TV vs. other channels 4 Markets HK/Singapore/Kuala Lumpur/Taipei watched in past 30 days Source: Ipsos Affluent Survey Asia Pacific 2015 (Q Q2 2015) ; HK/Sin/KL/TP Markets; All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000) Phoenix Channels* reach nearly 30% affluent viewers in past 30 days in 4 key cities in Asia

Phoenix Chinese viewers are high flying consumers 4 Markets HK/Sin/KL/TP # International Flights (past 12 months) No. of Int’l Flights in past 12 months Source: Ipsos Affluent Survey Asia Pacific 2015 (Q Q2 2015); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix Chinese in past 30 days (895,238) 80% of Phoenix Chinese viewers with International air travels in past year

Phoenix Chinese viewers are high flying consumers 4 Markets HK/Sin/KL/TP # International Flights (past 12 months) Source: Ipsos Affluent Survey Asia Pacific 2015 (Q Q2 2015); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix Chinese in past 30 days (895,238) No. of Int’l Flights in past 12 months 43% of Phoenix Chinese viewers with International air travels at least 3 times in past year

Phoenix Chinese viewers are high flying consumers 4 Markets HK/Sin/KL/TP # Hotel Nights (past 12 months) Source: Ipsos Affluent Survey Asia Pacific 2015 (Q Q2 2015); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix Chinese in past 30 days (895,238) Number of Hotel nights spent on Int'l Air Trips in past 12 months 56% of Phoenix Chinese viewers spent at least 6-night at hotels in past year

Phoenix Chinese viewers are more likely staying in 4-star or 5-star+ hotels & resorts 4 Markets HK/Sin/KL/TP Types of hotels stayed during int'l trips (past 12 months) Source: Ipsos Affluent Survey Asia Pacific 2015 (Q Q2 2015); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix Chinese in past 30 days (895,238) 84% of Phoenix Chinese viewers stayed with 4-star or above hotels in past year.

Phoenix Chinese viewers are high flying businessmen 4 Markets HK/Sin/KL/TP # Int’l Flights for business (past 12 months) Source: Ipsos Affluent Survey Asia Pacific 2015 (Q Q2 2015); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix Chinese in past 30 days (895,238) No. of Int’l Flights for business in past 12 months Nearly half of Phoenix Chinese viewers with air travels for business in past year.

Phoenix Chinese viewers are high flying consumers 4 Markets HK/Sin/KL/TP # Int’l Flights for leisure (past 12 months) Source: Ipsos Affluent Survey Asia Pacific 2015 (Q Q2 2015); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix Chinese in past 30 days (895,238) No. of Int’l Flights for leisure in past 12 months Over 70% of Phoenix Chinese viewers with air travels for leisure in past year.

Phoenix Chinese viewers have oversea international trips 4 Markets HK/Sin/KL/TP Destination of International Trip (past 12 months) Source: Ipsos Affluent Survey Asia Pacific 2015 (Q Q2 2015); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix Chinese in past 30 days (895,238) Destination of International Trip in past 12 months

Phoenix Chinese viewers visit Asian countries for international trips 4 Markets HK/Sin/KL/TP Countries in Asia visited for International Trips (past 12 months) Source: Ipsos Affluent Survey Asia Pacific 2015 (Q Q2 2015); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix Chinese in past 30 days (895,238) Countries in Asia visited for International Trips

Phoenix Chinese viewers love leisure travelling 4 Markets HK/Sin/KL/TP Source: Ipsos Affluent Survey Asia Pacific 2015 (Q Q2 2015); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix Chinese in past 30 days (895,238) Kinds of holiday of int'l leisure trips (past 12 months)

Phoenix Chinese viewers are high tech consumers 4 Markets HK/Sin/KL/TP Source: Ipsos Affluent Survey Asia Pacific 2015 (Q Q2 2015); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix Chinese in past 30 days (895,238) 71% Phoenix Chinese viewers own HDTVs 35% Phoenix Chinese viewers own Smart TVs 32% Phoenix Chinese viewers own Home Theater Sound Systems (USD1,000 or above)

Phoenix Chinese viewers are mobile gadget consumers 4 Markets HK/Sin/KL/TP Source: Ipsos Affluent Survey Asia Pacific 2015 (Q Q2 2015); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix Chinese in past 30 days (895,238) 79% Phoenix Chinese viewers own laptops 67% Phoenix Chinese viewers own tablets 76% Phoenix Chinese viewers own Smartphones (US$500+)

Phoenix Chinese viewers are more financially aware 4 Markets HK/Sin/KL/TP Source: Ipsos Affluent Survey Asia Pacific 2015 (Q Q2 2015); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix Chinese in past 30 days (895,238) Ownership of Financial Products

Phoenix Chinese viewers love drinking 4 Markets HK/Sin/KL/TP Consume in past 4 weeks Source: Ipsos Affluent Survey Asia Pacific 2015 (Q Q2 2015); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix Chinese in past 30 days (895,238) Consume in past 4 weeks

Phoenix Chinese viewers love luxury products 4 Markets HK/Sin/KL/TP Source: Ipsos Affluent Survey Asia Pacific 2015 (Q Q2 2015); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix Chinese in past 30 days (895,238) Ownership of Luxury Products

Phoenix Chinese viewers enjoy various topics 4 Markets HK/Sin/KL/TP Personally Interested in: Source: Ipsos Affluent Survey Asia Pacific 2015 (Q Q2 2015); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix Chinese in past 30 days (895,238) 77% Phoenix Chinese viewers interest in Travel 51% Phoenix Chinese viewers interest in Business/Economics 51% Phoenix Chinese viewers interest in Music 46% Phoenix Chinese viewers interest in Cooking 44% Phoenix Chinese viewers interest in Sports

Phoenix Chinese viewers are top management 4 Markets HK/Sin/KL/TP % profile Index vs. Ipsos Affluent Survey Source: Ipsos Affluent Survey Asia Pacific 2015 (Q Q2 2015); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix Chinese in past 30 days (895,238) 6.3% 4.6% 10.2% 12.9%

Phoenix Chinese has a higher proportion of Business Decision Makers and Affluent consumers 4 Markets HK/Sin/KL/TP % profile – BDM & Affluent Index vs. Ipsos Affluent Survey Source: Ipsos Affluent Survey Asia Pacific 2015 (Q Q2 2015); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix Chinese in past 30 days (895,238) 23.1% 17.6%

Phoenix TV reaches unique viewers 4 Markets HK/Singapore/Kuala Lumpur/Taipei Additional reach of CNBC / BBC World Additional reach of Phoenix Chinese Additional reach of CNBC / Phoenix Chinese Additional reach of BBC World / Phoenix Chinese watched in past 30 days Source: Ipsos Affluent Survey Asia Pacific 2015 (Q Q2 2015); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000) Additional reach of Phoenix Chinese / Phoenix InfoNews

Source: Ipsos Affluent Survey Asia Pacific 2015 (Q Q2 2015); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000); Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix Chinese in past 30 days (895,238) Average hours spending per day Phoenix Chinese viewers Watching TV is still a major media activity amongst the Affluent and Phoenix Chinese viewers 4 Markets HK/Sin/KL/TP Watch TV including live stream viewing Average 2.06 hours per day Visiting Websites Average 1.76 hours per day Using Apps Average 1.5 hours per day Reading Newspapers Average 0.84 hours per day Reading Magazines Average 0.76 hours per day