What is the objective of the game? ss-studies/comments/teaching-market-share- using-penguins-buckets.

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Presentation transcript:

What is the objective of the game? ss-studies/comments/teaching-market-share- using-penguins-buckets

Definitions: Market share can be defined as the percentage of all sales within a market that is held by one brand / product or company

How might market share be measured? Why is it important?

- Why is Tesco market share falling? What could they do about it to prevent it falling? Why is it important that they retain their market share.

Match up! Buying advantageLarger electrical retailers have both the financial and operational capacity to secure important new sites Volume advantageAn ability to use size to source product more cheaply is a clear advantage in an industry that faces rapidly declining consumer prices Access to new productsAs a price-led business, access to national advertising provides the ability to keep customers regularly informed of the latest product deals Advertising scaleThe largest retailers typically have first- mover advantage in stocking new "in demand" products that have just been released Access to retail property:As a low-margin business, retailers that can sell in high volumes are in the best position to gain market share

Using the Calculation sheet the calculate the following: