Atlas Suite 3.5 Overview April 23, 2003

2 Agenda 20 minutes: Overview of Atlas Changes and Improvements - Media Console 20 minutes: Overview of Atlas Trafficking Improvements - Creative Management 30 minutes: Overview of Atlas Reporting Improvements – Reporting 20 minutes: Question & Answer Agenda

3 Overview: What’s New in Atlas 3.5 Improved Usability, Productivity, Campaign QA & Reporting! UI improvements Context-sensitive online help Infrastructure improvements Many new batch operations Rich media preview Hide creative/ads View placements by ad/creative Edit properties at buy level Attach documents within in RFP & IO IO Layout Report builder wizard ……and over 100 enhancement requests

4 UI Improvements Instructional Text for Empty Grids

5 Web RFP Planning/Buying Improvements New search criteria for locating publishers: Used in media plan Used by advertiser Attach documents to RFPs and Insertion Orders Reissue an RFP Edit special terms for the IO at the buy level

6 Edit Special Terms for IO at Buy Level

7 Media Console/Creative Management/ Trafficking Improvements Display relevant data: Hide/unhide declined buys from the Media Console Hide/unhide placements and packages from reports and exported documents Media Console only displays package data for large buys Hide/unhide creatives and ads from the Atlas UI

8 Media Console/Creative Management/ Trafficking Improvements Create multiple placements Make batch updates to: Multiple buys Multiple packages Multiple placements Flighting

9 Create Multiple Placements

10 Media Console/Creative Management/ Trafficking Improvements Test/troubleshoot campaign elements: Test/troubleshoot standard ads and rich media View ads by placement Test/troubleshoot redirects Campaign QA report (now exportable) Monitor actions (new online report) Activate placements while assigning ads Make changes to placements in batch while trafficking

11 Test Rich Media

12 View placement by ads

13 Test Redirects from the Ad Assignment Summary

14 Monitor Action Tags

15 Activate Placements While Assigning Ads This placement has an Ad Serving Status of “New” and cannot have ads assigned to it. Click this row to activate the placements.

16 Make Batch Placement Changes While Trafficking

17 Reporting Improvements Enhancements to standard reports: Easier to generate Greater flexibility when exporting information User defined reports Create a custom report and save for future use Flexible reporting options: Calendar period or campaign period report Crosstabbing capabilities Subtotal, group, and nest data as desired Preview your report while creating it Multiple formats for exporting data Create a new report from a template

18 Step 1: Select Type

19 Crosstabbing Capabilities: Non- crosstabbed Report PlacementActionClick Conversions Placement 1600 Sales Confirmation100 Registration Confirmation200 More info Confirmation300 Placement 2700 Sales Confirmation200 Registration Confirmation100 More info Confirmation400 In a non-crosstabbed report, there is a row per action per placement:

20 Crosstabbing Capabilities: Crosstabbed Report In a crosstabbed report, there is a column per action: PlacementSales Confirmation Click Conversions Registration Conf. Click Conversions More Info Conf. Click Conversions Placement Placement

21 Step 2: Select columns

22 Step 3: Order levels

23 Hierarchies and levels Media Hierarchy: Advertiser Media Plan Publisher (Buy) Package Placement Creative Hierarchy: Creative Ad Clickthrough URL Hierarchies define how the data in a report is grouped. Atlas Suite 3.5 Reports have the following hierarchies and levels: Date Hierarchies: Billing Period Billing Period Month Year Quarter Month Day Week Day

24 Preview

25 Step 4: Order columns

26 Step 5: Select advertisers

27 Step 6: Select media plans

28 Steps 7-8 Step 7: Choose which publishers you want to see in your report Step 8: Choose which creative you want to see in your report

29 Step 9: Select time periods

30 Step 10: Select format

31 Relative Date Ranges Specify reports that always bring back data relative to the date the report is being run. Today Yesterday This week Last week This month Last month This quarter Last quarter Campaign to Date All Billing Periods

32 Statistics Update Times Page

33 Standard, Advanced, and New Columns Standard columns: Basic properties of objects All statistical values (clicks, conversions, impressions) All costs Advanced columns: Detailed properties of objects (e.g., placement creative specs) Publisher actual counts New columns: % Over and Underdelivery Effective costs per creative and per placement Placement, package, and creative properties …and more! About 120 available selections.