Global Brand-Global Membership 2016 IAOPA World Assembly Membership Marketing AOPA

Yes, we have talked about this before … Market changes, technology challenges, and organizational priorities delayed project Time to reassess the opportunity Is there still a viable win-win in a Global offering? Global Membership and Global Resources Concept Membership Marketing

Over 476,000 pilots outside of US—42,000 members of IAOPA affiliates 76 IAOPA Affiliates—many desire a partnership with AOPA US to help grow their membership, benefits and revenue Leverage AOPA USA’s assets in membership, marketing, Air Safety, IT, and content Partner with IAOPA Affiliates to provide dual memberships for one price (AOPA US and local country) Share AOPA USA resources where efficiently possible to support AOPA pilots globally Goal: grow membership, increase publication circulation, and increase revenue for everyone Global Concept Overview Membership Marketing

Principles Global Membership Validation Membership Marketing Supporting Education and Safety. Representing Operational Excellence. Respecting local cultures, traditions and laws. Forging partnerships based on mutual benefit. Promoting the community, stories and fun of aviation.

3 Year Goals To have active and profitable partnerships working in markets that participate. To have the means in place to serve individual members anywhere in the world. To bring the Air Safety Institute’s programs and training to larger audiences. Increase the size and effectiveness of the IAOPA Affiliates. Convert International pilots into Global Members who are already engaging with AOPA USA through social media, websites and training. Develop and deliver added benefits for global membership base. Global Membership Validation Membership Marketing

Next Steps Global Membership Membership Marketing

World Assembly Update & IAOPA Affiliate needs assessment, Chicago, IL, July 2016 One year to fully develop and launch with participating affiliates Long-term goals to reach 10s of thousands of new members Launch date if viable, late 2017-early 2018 Global Membership Validation Membership Marketing

AOPA Global Timeline (Proposed) Membership Marketing ActionTimeline Needs Assessment & Research2016 Technology & Benefit Development2017 Launch/Rollout Select CountriesLate 2017/Early 2018 Provide content and training materials to participating affiliates As able ahead of 2017/2018

What are your top priorities for next 3 years outside of advocacy? What are your biggest challenges? Training, Infrastructure/membership management, Acquisitions, Benefits, Safety What would the ideal Global Membership offer be based on your own business and technology? What are your revenue/dues expectations? What concerns do you have with a Global Membership offering? Are you interested in participating in a Global Membership offering with AOPA US? Industry partners of AOPA USA are looking for global reach with single point of contact across markets. Are you able to and open to global media / advertising network? (Participant group to be established in 2016) Needs Assessment: Roundtable Discussions Membership Marketing

Questions? Global Membership Membership Marketing