Market Snapshot “Education is the most powerful weapon which you can use to change the world.” ― Nelson MandelaNelson Mandela

Who is the Market? Radius from Heritage Elementary: 2 mile radius Cherry Hills Christian School-.7 miles Summit View Elementary-.2 miles Cooper Mesa Elementary- 2 miles Platte River Academy- 2miles

Important School Factors and Competition for Students Cherry Hills Christian School- Private School Summit View Elementary- Public School (DCSD) Cooper Mesa Elementary- Public School (DCSD) Platte River Academy- Charter School

Matrix of Important Factors

Name of competitor Mission/Value s Grade levels served Educational Programs Other Cherry Hills Christian We are committed to honoring Christ by teaching, encouraging, training and grounding students in God's truth within a dynamic, academic environment. Heart, Soul, Mind, Strength Pre-school- 8 th grade Saxon Math, Macmillan/McGraw Hill Reading, Writing Alive Writing, Harcourt Brace Social Studies, Harcourt Brace Science, Positive Action for Christ Bible Curriculum and Second Step Character Education. Each grade will use the appropriate level all from the same publisher, giving continuity and application to CHC's Bible curriculum. Cherry Hills is a private school. Grades Annual Tuition: $7,436 Feeder School: Valor Christian High school

Name of competitor Mission/ValuesGrade levels served Educational Programs Other Summit ViewThe Apex of 21 st Century Learning. Engage, Think, Achieve. To develop critical think ers, optimize individual potential, and strive fo r the extraordinary. By engaging students, par ents, staff and our co mmunity, we will stimul ate a lifelong love of l earning, build personal responsibility and accent uate creativity. K-6 th gradeMcGraw Hill Reading, Investigations Math, Step up writing, FOSS Science. Data Driven Individual Instruction. 21 st Century Teaching and Learning Collaboration Critical Thinking Creative Communication Innovative Problem solving Gifted and Talented Pullout Support program Target Students Individual Needs RTI model Deaf and Hard of Hearing Site based program View Elementary

Name of competitor Mission/ValuesGrade levels served Educational Programs Other Cooper Mesa Elementary Copper Mesa Elementary is dedicated to excellence in education and is committed to being an exemplary community of learners. Every child is worthy of a positive, successful learning experience. Our dedication is to create a child-centered environment that encourages risk taking, embraces diversity, and validates the whole child. To promote educational excellence, we will share in the responsibility to foster curiosity and a love of learning. We will model, encourage, and inspire all learners to explore the possibilities of the world around them. Guiding students to reach their personal best, we will provide positive, supportive, challenging, differentiated opportunities for students to demonstrate understanding. We are committed to recognize, value, appreciate, and take pride by celebrating the achievements of all. As a community of learners, leaders, and partners, we are united in our goal to enrich the lives of each child, as he or she becomes a life long learner seeking to reach their fullest potential. K-6 th gradeNo Curriculum on Website None

Name of competitor Mission/Valu es Grade levels served Educational Programs Other Platt River Academy Our Mission: Provide a content- rich academically rigorous education with a well- defined, sequential curriculum in a safe, orderly and caring environment. K-8 th gradeCore Knowledge Curriculum None

What does the Market Need and Desire? In the age of Technology and the era of school choice the most immediate market need for most schools would be a online website. I believe that parents now when looking for a school will search on the internet long before making a personal visit. This is especially beneficial to those who are moving from out of state. With out setting foot in Colorado most parents can review and compare schools. Social Media such as Facebook and Twitter are another market need and could be useful tools in helping parents choose a school.

Review of Educational Marketing While all four of the schools had website, I found a wide variety of information on each school website. Each website had very different approaches in the information presentation. Also what what was marketed to the public was very different from website to website. Cherry Hill marketing focus was more on religion first. Platte River marketed towards it choice curriculum. The 2 public school geared their more towards school achievements. With social media being so prevalent in our society I was surprised that only 2 school had facebook sites neither of them were public school. Not one school had twitter. All the schools had areas that parents would be interested in. In the era of choice school a parent that is moving to this area does have several choices.

Examples of educational marketing School Ratings: School Digger Heritage Elementary: 5/5 stars Summit View Elementary: 4/5 Stars Copper Mesa Elementary: 4/5 Stars Platt River Academy: 5/5 stars Cherry Hills Christian: No Data. Colorado School Grades Heritage Elementary: B+ Summit View Elementary: B Copper Mesa Elementary: A Platt River Academy: B Cherry Hills Christian: No Data.

Strength and Weakness Strengths: Christian based Easy Navigation of website I-pad for students program Weaknesses: No test scores Tuition based Difficult to compare to Public school given the information on the website. Cherry Hills Christian

Strength and Weakness Cont’ Strengths: Core Knowledge School No transition to a middle school Conventional Calendar Weaknesses: No test scores No buses to and from school Websites was standard and plain. Platt River Academy

Strength and Weakness Cont’ Strengths: Community-Centered School 21 st Century Learning Technology Curriculum enhanced with 21 st Century Skill Weaknesses: Hard to navigate website Scored lower on Website such as Colorado School Grades and School Digger than the competing public elementary schools. Summit View Elementary

Strength and Weakness Cont’ Strengths: Received high marks on Colorado School Grades and School Digger. Student Leadership opportunities Weaknesses: No Curriculum on website No test score data on website Nothing that stood out to make a parent choose Copper Mesa over any other close elementary school. Copper Mesa Elementary

Trends and Missions: In the age of technology both the trends and missions are driving the competitive environments between schools. All the schools that I focused on made strong points towards what they were doing in the area of technology. In a completed survey by parent and teachers done at Heritage the overwhelming response was the continuation and advancement in technology. How we use technology in classrooms such as Smart boards and I-pads. Using it for schoolwork and getting information out to parents on a regular basis.