Leading Someone for Success; Demands the Leader to be on Back Foot

Everyday is not Sunday. Similarly, same strategies also do not work for every different sector. The strategic techniques and methods differ depending on the way the lead generation process takes place. Many people even do not know what the true definition of a lead is. Lead means leading the consumer to make him buy the products and services of a company. Leads can only be converted to sales, when the person who is leading the consumer has sufficient leadership skills. Without leadership skills, it’s like delivering Lead Generation Services; which never converts to sales. The lead that does not convert to sales is equal to ‘no profits for the company’.

What is the use of Outsourcing Lead Generation projects to some company, which can never deliver results by converting the leads to sales? Without profits the leads are useless, and profits only happen when the leads get converted to sales. It’s a simple logic. Even before conversion from lead to sale; the earlier step is to find qualified leads. There is a difference in business language between ‘a lead’ and ‘a qualified lead’. A lead is simply the list of contact details of possible consumers. A qualified lead is one which ensures more chances of getting converted to sales i.e. the consumer will become customer or client. It’s much more above, than to merely have the contact details of a consumer.

When a company’s leadership team or senior management team takes decision to outsource their Business Lead Generation (also known as B2B Leads) requirements; they have to be selective during the entire outsourcing process. Any outsourcing company which does not have enough experience should be immediately ignored. Any outsourcing firm which does not have proven records of lead-to-sale conversions should also be ignored. These two steps have to be kept in mind during the very first stage of decision making process. Apart from this, it’s also essential to check; whether the company’s team members, who will be directly responsible behind lead generation for your company; have enough credentials or not.

There is a vast difference between ‘speaking or claiming about doing a task successfully’ and ‘making it happen through practical implementation’. It’s a part of human psychology, which is also natural; to think or presume or assume that he/she will be able to do it successfully. But when such people practically begin working at the implementation stage, their claims remain blank. During their experience at practical implementation stage, they realize that they were wrong; when they claimed they would make it work or make it happen. So, this is how the identification and selection of correct outsourcing company should take place; for increasing the sales of your company. The Lead Generation Services of the outsourcing company has to be unique, and that’s the challenging job.

It would be a large mistake, to blindly select anyone for such an important task; the task which is responsible for the profit generation in a company. Let’s take an example of Lead Generation. Most of the outsourcing companies keep mailing; without taking care of the inbox deliverability rate. Those s only fill the spam box or bulk folder of the consumer. It can never get converted to sales. Is it the right outsourcing service that you want for your company? Obviously, no would be the answer of any smart entrepreneur!

Thank you !