TIME 4 CHANGE Alan Taylor – Corby Sporting Club

Time 4 Change  If you’re in the penalty area and don’t know what to do with the ball, put it in the net and we’ll discuss the options later. – Bob Paisley  Football is a simple game made complicated by people who should know better. – Bill Shankly  To be a footballer means being a privileged interpreter of the feelings and dreams of thousands of people.- Cesar Luis Menotti  The greatest feeling in the world is when you are on that football field, and you know that you team is going to succeed because you look around and see your 10 best friends playing beside you – Mia Hamm  Some people think football is a matter of life and death, I can assure you, its much more serious than that – Bill Shankly

TIME 4 CHANGE  Sponsorship  League Rebranding  Pro Active Committee  Marketing  Exploring Links  Recruitment  Summary

It Is Now - TIME 4 CHANGE !!!! WHY?  Evident over recent seasons that the KASL is a league in decline,  Since 2004 the number of member clubs has reduced drastically.  Season 2012/2013 started with 12 clubs competing in one division, already that number has now reduced to ten clubs.  Outsiders believe the league is old,  No future, it is a league on its knees. HOW?  Sponsorship  League Rebranding – 2 Division Format  Newly Formed Committee  Marketing –  KASL Website –  New Membership Recruitment Plan  Exploring Links.

WHAT IT PROVIDES  Financial Stability  Greater Exposure  Potential Long Term Partnership  Joint Advertising Initiatives  Potential To Attract New Members

POTENTIAL SPONSOR Possible Deal To Be Offered Premier Division£ Division One£ K.A.S.L £1,000 – Both Divisions Sponsor to receive advertising on Website, Facebook Page All League Paperwork

BENEFITS  Change People’s Perception  Attractive Option For New Members  Increased Membership  Premier & Division One Format  Pro-Active Committee  Enhanced Organisation  Improve Communication Channels  Change Dynamics  New Approach with Fresh Ideas

NEW STANDARDS  Pro-active  Dynamic Approach  Greater Enthusiasm  New Focus & Determination  More Flexibility  New Initiatives  Working Together Strategy

Establish Link with Local Press  Highlight Current Plight (Press Release 1)  Announcement Of Sponsorship (Press Release 2)  Announce Rebranding (Press Release 3)  New Membership Recruitment (Press Release 4) Radio  Corby Radio – Connect FM Other Avenues  New Exciting KASL Website – Updated Daily  KASL Facebook Page  KASL Newsletter  Flyers – Sports Centres  Posters – Sports Shops  Regular Press Updates

 Potential Link / Feeder With U16 League  U16 Teams With View To Progression  Flyers / Adverts Displayed In Sports Centres / Workplaces  With Saturday Clubs  Approach 7 A Side Leagues

 Advertising  KASL – Open Day  Potential Recruitment of Saturday Clubs  Target previous KASL Clubs  Reduced fees for Reserve Teams

DECLINE OF KASL (Evidence That It Really Is Time 4 Change )  Rebrand the league - positive move  Current perception - change and improve  Vital for the league’s survival  Secure long term future. Club’s Will See The KASL  “The League” in the local area  Well run, well organised league, with clubs competing on a level playing field.  Committee - determined, enthusiastic, desire to succeed.  Return to 2 Division format, Premier League & Division One (Major factor in new club recruitment)  Relegation & Promotion re-introduced.  Ensure season continues until the last game. KASL Website - Open New Communication Channel  Club’s able to view results, fixtures & tables  League updates at a glance. TIME 4 CHANGE