1 st meeting English for Media and Advertising. What is a copywriter? (Slaunwhite,2009) - A creative process of organizing information and writing words.

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Presentation transcript:

1 st meeting English for Media and Advertising

What is a copywriter? (Slaunwhite,2009) - A creative process of organizing information and writing words (and sometimes suggesting concepts, structures and visuals) used in creating effective sales and marketing documents (e.g. internet banners ads, print ads, brochures, direct mail, flyers, sales letters, new product announcements, etc)

- They seek to inform, persuade and sell - The process is equal to marketing writing, sales writing, persuasive writing, ad writing, public relations writing - Basically, it is about writing persuasively about products and services and the benefits they bring to the lives of the customers. - The term specifically reflects to writing persuasive text for sales, advertising and marketing materials.

Copywriting vs. other types of writing Then, is copywriting the same as good business writing? YES and NO 1. MATERIALS - Copy: can refer to any types of written text or document - Copywriting: is mostly commonly used in reference to sales, marketing, advertising materials; effectively and persuasively writing these requires a unique approach to a specific often skeptical audience.

Copywriting is a subset of business writing, which is a catch- all term encompassing a wide range of business documents and audiences.

(start and run a copywriting business by steve slaunwhite) Other sources: - Copywriting: successful writing for design, advertising and marketing by Mark Shaw - advertising creative: strategy, copy and design -adweek…

Samples of copywriting

Welcome to Toys"R"Us! Your child's getting bigger now... developing a personality... exploring everything around her! She'll always be your baby, but her needs are changing. You relied on Babies"R"Us when she was an infant... now, look no further than Toys"R"Us for your growing toddler's needs. We welcome you to the next exciting stage in your child's life. Whether it's toys, car seats, safety items, or educational needs... Toys"R"Us is here for you every step of the way!

PRACTICE TIME! Make a copywriting for CANON EOS 600D’S Magazine Ad.