Information Architecture & Design Week 3 Schedule -Syllabus Updates -Group Project Finalized -Research Presentations Finalized -IA Methodologies -Class Work: Site Proposal Outline

Process and Methodology Phased Approach -Research -Strategy -Design -Implementation -Administration

Research Framework Context Content Users

Context Business Goals Funding Politics Culture Technology Human Resources

Content Document/data types Content Objects Metadata Volume Existing Structure

Users Audiences Tasks Needs Information Seeking Behavior Experience Vocabularies

IA Strategy IA Administration Develop Maintain Technology Integration Past Present Approach Top-down (centralized - organization) Bottom-up (decentralized – content-based) Metadata Navigation Design

Work Product and Deliverables Metaphor Exploration Organization (environment) Functional (tasks) Visual (graphics) Scenarios Experience Design Case Studies Conceptual Diagrams Wireframes Strategic Analysis Project Plan Presentations

Design and Documentation Influenced by Context of the Project Focus on Process and Product will result Multiple Views (multiple ways to learn) -For Dev Team -For Users Blueprints (Flowcharts) -Whole Site -Specific (task or page) -Data Flows Wireframes become Templates

Design and Documentation… Content Mapping and Inventory -What you have. -What you need. -How you get it. Models -Content (granular) -Relationships -“Data Flow” Controlled Vocabularies Design Sketches Prototypes Style Guides (earlier and later) Administration

Designing Communications As Product As Process The Communications Experience -Positive, Cohesive Messages -Advertising -Promotion Leveraging Pre-existing knowledge and preferences Frames of Reference (PoV)

Design Strategies Remembering What It’s Like Not to Know Flores’ Worlds -What you know you know -What you don’t know -What you don’t know you don’t know Create Interest -Choices -Connections Integration -Goals -Ideas

“Design in the Digital Age” Focus on Connections Among Design Elements -Text -Graphics -Audio -Video Immersion Interaction Quality -Utility -Meaning -Change or Expand Knowledge

Leveraging with Design Map to other Media -TV -Magazines -Movies -Advertising -Environmental -Conversation

Customer Centered-Web Design Who would not want to do this? -Involve Customers in the Design (IA) Process -Too Many Decision Makers Goals of CCWD -Ease of Use -Content -Satisfaction -Performance -Brand Value Nine Myths of Customer-Centered Design

Using Web Design Patters Leveraging Previous Work Understanding the Design Goals Fitting Patterns to Design Goals Types of Patterns -Site Genres -Navigation -Homepage -Content -Trust and Credibility -Page Layouts (Wireframes) -Performance

Project Proposal Outline Description of the Project Scope of the Project Timeline for the Project -Schedule -Tasks -Project Deliverables -Alternatives Roles in the Project Project Expectations -“Customer” Contact -Critical Success Factors IA Development Methods -Communication -Workflow

Project Proposal Outline 2 IA Development Deliverables Descriptions -Site Map(s) -Storyboards Paths Through the Site Tasks and Scenarios -Wireframes and Templates -Prototype Designs (Wireframes and Content) Talk Aloud Paper Low Fidelity Digital High Fidelity Web

Your Project Proposals Break into Groups Outline Proposal -Start Planning Work -Scheduling Submit Proposal Next Week in Class