Programming Prep Digital Symphony.

Introduction Science S Technology T Engineering E Mathematics M Programming

Problem School Competition Further learning

Problem School Competition Further learning Insert company here

Digital Symphony

Solution Extracurricular classes to foster, develop, and further interest in programming Traditional classroom setting with extensive online component (agile classrooms) Working professionals as instructors and college students as teacher assistants Online networking and employment/internship opportunities for students

Traction Primary data/research here

Market size 10 to 14 years6,9765.7% 15 to 19 years6,7495.6% Primary market Secondary market Income bracketpopulation Percentage of total population $75,000-$99,9997, % $100,000-$149,9999, % $150,000-$199,995, % $200,00 or more5, %

Primary Customer Profile

Secondary Customer Profile

Market strategy Product: use frequent feedback from mentors, students, and parents to ensure that students learn skills that help with Competitions Employability Practical application: videogames, websites, apps, etc. Promotion: focus on developing customer loyalty and word-of-mouth marketing The best promotional medium for a customer is their friend Implement robust student referral system at schools Host programming challenges open to clients and potential clients Price Combination of prestige and lead pricing Prestige: convey the uniqueness and quality of our service Lead: make comparisons to other similar activities, show greater return on investment

Partners Key marketing partners Upcoming Redmend STEM high school School robotics, math, and programming clubs FIRST Robotics VEX Student RND Tech companies Key suppliers Local tech companies Software companies Computer companies FIRST and VEX robotics

Competition Other programming classes: typically offered at colleges and universities but rarely at K-12 schools Homeschool Programming, Inc.: online-only, no physical classroom Purely online Provides CDs and books for students Aimed at children and teens Real Programming 4 Kids: classroom-based instruction Locations throughout Ontario, Canada Classes taught at 6 different skill levels with prices ranging from $30 to $45 per hour Summer programming camps (DigiPen and others) Several weeks long Non-comprehensive: focus on one or two elements of programming

Competitive strategy Competitive rivalry New entrant s Substitutes Suppliers Buyers Brand loyalty Word-of-mouth marketing Market with customer experiences Avoid price wars Low barriers to entry  establish brand loyalty as soon as possible and use franchising to prevent entrants in some markets

Management Board of directors Chief Marketing Officer Chief Operations Officer Chief Technical Officer CEO

Digital Symphony, Programming Prep Forecasted Income Statement For the year ended December 31, 2013 SEPOCTNOVDECJANFEBMARAPRMAYJUNJULAUG Revenue: Fees Laptop cost Total revenue Cost of Goods sold: Laptops Software licenses Total COGS Gross profit Operating expenses: Rent Payroll for instructors Website hosting100 Equipment Advertising1000 Total operating expenses Operating profit Taxes* Net income

Digital Symphony, Programming Prep Forecasted Cash Flow Statement For the year ended December 31, 2013 SEPOCTNOVDECJANFEBMARAPRMAYJUNJULAUG Starting balance Cash inflows Fees Total cash inflows Cash outflows Rent Payroll Website hosting100 Equipment Advertising1000 Total cash outflows Ending balance

Company Strategy Bellevue pilot 1 Establish relationships with schools and businesses Coordinate in-class and online components Refine curriculum Expansion 2 When: profitability, consistent and growing clientele Locations must have: STEM interest, wealth, tech companies Dual ownership-franchising 3 Own in optimal markets Franchise in riskier markets

Execution plan 1.File articles of incorporation with the secretary of state to organize Digital Symphony as a limited liability company (LLC). 2.Obtain a federal employer identification number (EIN) by filing with the Internal Revenue Service (IRS) 3.Obtain necessary permits from Washington State Department of Secretary 4.File for appropriate business permits in Bellevue 5.Hire necessary staff as seen in the organizational chart 6.Recruit student ambassadors at local Bellevue schools