NATIONAL TRUST GENERIC OFFER TESTING CASE STUDY

GENERIC OFFER TESTING REVENUE 79% INCREASE SALES 77% INCREASE National Trust wanted to test the impact of removing their generic offer from site and pushing it specifically through the affiliate channel. Approach Pre-Testing Results Their ‘3 Month Free Memberships’ offer was historically displayed on the site homepage. This meant all users visiting the site were able to apply the discount The offer was changed to ‘2 Months Free Membership’ and removed from the homepage. Using a sticky source code they populated the confirmation page on append. 79% Uplift

EXCLUSIVE OFFER TESTING REVENUE 962% INCREASE SALES 1,128% INCREASE National Trust wanted to test the impact of offering VoucherCodes.co.uk an exclusive Memberships offer. Approach Aims Results National Trust wanted to understand the impact of offering voucher code publishers an exclusive code, stronger than their generic offer. VoucherCodes.co.uk were given the exclusive ‘3 Months Free Membership’ code for a week 962% Uplift