About Since 2008 Syssoft conducts business supplying software licensing solutions and providing clients full range of software. Main purpose is to provide client with the most advanced software solutions. We aim to support long-term cooperation with a high level of reliability and efficiency. Based: 2008 Location: Moscow, Russia Sales volume: $ Client base: 8700 Employees: 37 Geography: Russia

Competitive position Pricing Policy – flexible pricing policy allows us to apply individual approach to each customer. Services – cooperative training programs allow us to provide customers with licensing consulting and technical support. B2B online service for dealers. Catalog – wide range of products enables to satisfy any customer demand. Reliability – We are fully committed and dedicated to our customers. With efficiency and discipline, we do our best to meet customer demands. We fulfill expectations and keep promises.

PRODUCT CATALOG Catalog offers more than 20k products from more than 500 vendors. Our main advantage on local market is assortment. Customer who needs any special or unusual software products, most likely to find it on syssoft.ru. % Sales TOP-10 vendors99% catalog offers To form our catalog we perform demand analysis on regular basis. 45% of sales made by 90% of catalog offers.

In 2013 syssoft.ru is among TOP-3 in SERP for average 78% of catalog product offers Web promotion instruments: SEO Direct mailing Banner networks Buzz Product promotion Context advertisement – more than hits per day In 2013 SYSSOFT company ranked as a 3-rd company in SMB segment by sales in Russia 71% MEDIA PRESENCE

89% of customers are companies Average purchase consists of 7 items from 4 vendors Core audience - SMB segment Main clients are large enterprises, small and medium-sized businesses 11% AUDIENCE Demand by categories Focus on segments: Commercial Government Educational % Sales Our loyal clients:

WEB Internet Website orders Dealers More than 600 dealers B2B service Dedicated product catalog Direct sales Active sales department Tenders 45% winnings in procurement procedures Accreditation on more than 20 trading sites Leads Work with incoming customer requests from vendors: Microsoft, Autodesk, Adobe, Kasperskiy, Eset, Unity… DealersDirectTendersLeads Sales Channels: SALES CHANELS % Sales

SHORT-TERM STRATEGY The extension of the catalog through the development of relation with new vendors. Assortment Active sales Dealers Network Electronic distribution Individual customers Development of methodology. Extensive growth. Involvement of greater number of dealers. Development of B2B service. Development of individual customer service Development of electronic distribution service

COOPERATION OFFER Syndicated Web content Banner Promo placements on syssoft.ru Main page and product sections branding Banner Networks placement Contextually Targeted Advertising 3-parties cooperation and cross products promotion We offer these advantages to all our software vendors with whom we officially work as a Reseller partner in Russia (than means the presence of a Reseller Agreement and letter of confirmation).

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