Yambio Animal Farm Yambio Animal Farm Stephen Tangun South Sudan

Yambio Animal Farm Management Team –Manager –2 Caretakers –Veterinarian Advisors –Director of Livestock, State Ministry of Agriculture The Team

Yambio Animal Farm South Sudan is a net importer of food 1 in 4 people are food insecure (FAO Situation Report April 2016) Acute need for animal products Meat and animal products have become a luxury: Price of one goat inflated by 1,085% Problem Statement

Yambio Animal Farm Solution to the Problem Establish a farm for rearing livestock starting with goats, and diversifying into cattle and pigs after three years The farm will rear improved breeds mainly for meat products

Yambio Animal Farm Current Market Landscape Availability/Accessibili ty Size/Quality YAF HHs Imported

Yambio Animal Farm Customer Segments –Local butcheries –Households/Hotels –Livelihood organizations Profile of target segments –Local butcheries buy goats and sell meet to consumers –About 50% of the of the current market Target Customer Segments

Yambio Animal Farm Product Spectrum of products for target customers Goats sold to butcheries Goat kids for breeding (sold to other farmers/NGOs) Demonstration farm and research center for other farmers

Yambio Animal Farm Go to Market Strategy 12 Months 18 Months 24 Months Up to $5,000 Identify site Identify suitable breeds Identify feeding sources Identify veterinary sources $ 55,000 Construct housing Install facilities Hire care taker Stock feeds Stock goat kids $5, new kids bred Total stock rises to 350 goats Test the market with selling 10 goats Evaluate the quality and productivity of the breeds $5,000 Total stock grows to 600 goats Sale begin Expand the facilities and diversify to other livestock (cattle & pigs)

Yambio Animal Farm Channels of Distribution YAF Butcheries NGOs HHs Hotels

Yambio Animal Farm Competitive Comparison Possible Competitors –Small scale farmers –Herdsmen from north Competitive Advantage –Large scale (reliable) supply –Better quality goats

Yambio Animal Farm Milestones Secure land (1,000m 2 site) Construct housing and facilities Stock supplies Stock suitable goat breeds

Yambio Animal Farm Investment and Use of Proceeds Initial investment capital of $75,000, will grow YAF into a demonstration farm and attract the attention of development organizations YAF will remain a significant supplier of animal products YAF will be diversified into production of other livestock, and also begin processing products

Yambio Animal Farm Investment Highlights This is untapped market, with huge potential Huge potential and growth across the country Fits into the priorities of development organizations

Yambio Animal Farm Yambio Animal Farm Stephen Tangun