Second Period shopping

Assignment Check: advertising campaign: show the advertisement designed by your group and vote for the best one.

Warming-up: Making a Guess Women in the United State spend about __________hours a week shopping, and men in the United sates spend about __________ hours a week shopping; about half of the total time is buying ________________. People in the United States spend ______________of their income on housing and food. seven five food and clothing 40 to 50 percent

Questions About how much time do you spend shopping each week? Is price an important factor when you make a purchase decision?

Listening 1: I’ll get a camera Task: listen to the passage and mark the statements true or false. bonus: 奖金 sharp: clear; distinct commercial: ad.

True or False 1. John saved hard to buy a TV. 2. The shop assistant would get a bonus if he could sell the last camera in the shop. 3. The shop assistant showed John all kinds of models of TV and cameras for his choice. 4. The shop assistant wanted to show John how sharp the images on the screen were. 5. John was more interested in the pictures than in the camera.

answer T F T F

1.The friendly shop assistant was waiting for the day’s last and 100 th customer to reach his sales target for his bonus. 2.At that moment, a new commercial came into the screen introducing a popular brand of camera as well as some beautiful pictures it had taken.

Shoppers Beware Predict: What are the common words used by the businesspeople to make their products sound as if cost less than they really do? Watch this TV clip. Write down the “ words ” used by companies to make you think the product cost less.

(key) Words used by the advertisers Free Save Starting at Starting from Off Rebate/ Instant In- store Rebate Cash back

Questions For Discussion Do these expressions really work? Why or why not? What kind of people do you think are more likely to be lured into purchasing by the expressions? Can you give examples about other promotional skills? Have you or your family ever regretted after buying something?

Listening 2: Are the free magazines free? Task: listen to the dialog and fill in the missing words. brochure: booklet containing information about sth. or advertising sth.

Listening 2: Are the free magazines free? (keys) 1. It ’ s a give-away brochure you can easily found here and there. 2. You ’ re dreaming. 3. It ’ s not really free. 4. it has nothing but ads. 5. Could be.

6. the ads paid for the cost of the brochure, then I don ’ t have to. 7. You bet you do. 8. The cost of the ads is included in the products. 9. Still, I think advertising is useful. 10. Besides, you are free to turn a blind eye to the ads.

Listening 3: Paying for the new clothes Task: listen to the dialog and fill in the blanks with the information you hear. closet: 柜橱 tuition Levies

Listening 3: Paying for the new clothes (keys) 1. new clothes 2. didn ’ t agree 3. has a closet full of clothes in good condition 4. pay for the university tuition and books 5. has to buy new clothes 6. come from middle ages 7. a part-time job 8. buy the daughter some new clothes

Thank You!