Unleashing Community's Inner Capacity: “Word of Mouth” 's Power Onno W. Purbo

In One Word CHANGE

How to? Self-finance, Sustainable Empowerment, Education

Indonesian Real Examples ● “We” want a better life. ● “We” want low cost Internet ● “We” want free telephone.

Keyword

Key Mechanisms ● Word of mouth ● Blog ● Mailing List ● Forum ● “Empowerment” ● “Education”

Trigger Transformation ● Read Only → Answer Questions → Sharing. ● Reader / Consumer → Writer / Producer. ● Follower → Innovator ● Static → Change ● The Art of Transformation ● Replicate the idea into large mass. ● Sustainable, Self-finance.