Marico face off 4 Team 0004 IMT Ghaziabad

Problem statement Problem at hand is that new age girls now consider oiling as the gone thing and for the LS of the society. So, we suggest 4 ways in order to make the new age fashionistas to desire oiling and one of the HS things. Solutions will focus on primarily 2 things: Having a connect with new generation of girls. Impress upon the significance of oiling regularly to have beautiful and healthy hair.

1.) Impress upon global acceptance of ‘oiling’ In order to give “oiling” a global significance, above the line advertising including TVC and print media is recommended which will show a foreign native girl attracted towards this Indian ‘OILING’ concept. The ad will focus on how that girl, suffering from various hair problems such as dry hair, breaking of hair or dull hair and having tried all expensive hair care solutions, got amused to see her Indian friend with long, shiny, and strong hair with oiling her hair as the simple secret.

2.) Selfie always looks better with long and shiny hair This campaign will cash in on the latest buzz in the market among young girls ‘Taking a Selfie’. Campaign will focus on the fact that how long and shiny hair can make their normal selfie adorable and the best and easiest way to get those long and shiny hair is to oil your hair regularly. Hey Gal.!! Do you know the secret of a perfect SELFIE ?? ATTITUDE and of course your long and beautiful hair

3.) leveraging ‘maa-beti’ bonding over oiling Rope in a couple of fashionable Bollywood Mom-Daughter pair to have a connect with Gen-Y girls.

Mother will share her experiences about how oiling her daughter’s hair used to be her prime concern and the tantrums her daughter used to show before oiling routine. Daughters impressing upon the fact that Mom and oiling can never be old fashioned and her beautiful shining hair is only because of that painful but miraculous oiling.

4.) 5 secrets of beautiful hair For target audience present on social media, a relevant social media campaign is recommended to engage the users and to pass on the idea of benefits of oiling. Start a campaign/contest on Twitter and Facebook #5secrets #BeautifulHair #DeepikaPadukone with our Brand Ambassador and famous Bollywood actress ‘Deepika Padukone’ with long and beautiful hair. It will require participants and users to guess 5 secrets to beautiful hair like Deepika. Every week one secret will be revealed and winners will be awarded with parachute campaigns. One secret will be oiling apart from others.